Can you interview my customers or my potential customers / can I use my own database? (brand research)

Yes – sample can be supplemented from your own customer and prospect contact databases.
However, this data needs to be segmented as those who are on databases are more likely to be aware of the brand in question, and have biases towards them. If the audience is particularly niche however, and the main objectives is to understand what other competitors are out there, as well as how the brand is perceived, this data can still have value.

We are the experts for this type of research and can certainly do this in the UK or internationally – please get in touch so we can advise the best approach.

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