Whether in-house or agency, PR & Communications professionals create engagement strategies, commonly achieved through a better understanding of the audience, brand, or through thought leadership and content research.
You have to create the opportunities. You’re expected to constantly find new ways of pitching messages to the media, or create original, authoritative hero pieces. So, you need to have your finger on the pulse when it comes to trends in the media landscape.
Your target media (to understand or influence) can trade press aimed at a B2B audience, or a straightforward consumer press. So, you could need to survey IT Decision makers, employees or nationally representative consumers. Your reach might be UK only or international. No problem, we can help. With have access to over 100 million people in 50 countries, we have an incredible reach, just like you do.
We work with a lot of smaller PR & Communications agencies and have seen them grow tremendously. We also work with the world leaders. Every project is bespoke and we only take on projects we can achieve.
Sapio is made up of classically trained researchers many of whom have worked in PR & Communications groups. This combination of skills means we understand the issues you face: how best to reach an audience, designing questionnaires that secure headline grabbing statistics, sampling to ensure credibility, analysing data so it reinforces and tells a story along with visually representing findings where necessary.
As an endorsement of our excellent relationship with the PR industry and ability to deliver Audience, Brand and Content Research, we are the ICCO’s (International Communications Consultancy Organisation) official market research partner.
Our PR & Communications market research services include:
- Questionnaire advice and design
- Audience advice and targeting
- Specific analyses, such as:
- Gap analysis
- Relevant outputs, including:
- Data tables
- Charts and data visualisation, globally and by country
- Take outs
- Significance testing (is it really a finding?)
- Research report writing
- White paper report writing
- Brand maps
- Follow up and follow on services, including press release checks
At Sapio Research, PR & Communications research is treated as passionately and uniquely as any other strategic market research project. All our PR market research is bespoke, and we can offer as much or as little support as you would like, meaning we can fit almost any budget and any timescale.
Sapio is passionate about making sure you’re confident in designing the right project and questions, reading your data and hitting your headlines, so much so that we’ve created a huge Advice & Tutorials section. We answer your questions about newsworthy sample sizes, how to analysis international data, data quality and more. We’ve even put a few tools together that you can use to test the statistical differences of your key data points and what it’s like to work with us.
We even research PR and marketing audiences, so we like to think we know you well. And we’d like to get to know you even better, so go on, give us a ring.