‹ Sectors

Marketing and PR agencies

Whether in-house or agency, marketing and communications professionals create engagement strategies, commonly achieved through a better understanding of the audience, brand, or through thought leadership and content research.

You have to create the opportunities. You’re expected to constantly find new ways of promoting your clients’ products and solutions, or cutting through the noise with original, authoritative hero pieces. So, you need to have your finger on the pulse when it comes to industry and media trends.

Our services for agencies and consultancies:

Our team of experienced market researchers are experts in supporting marketing, PR and B2B consultancies in all areas of Audience, Brand and Content Research.

We understand the issues you face and how best to reach audiences,. We design bespoke market research projects to make you look good in front of your clients, ensuring credibility, authority and bringing your campaigns to life.

  • Questionnaire advice and design
  • Audience advice and targeting
  • Specific analyses, such as:
  • Relevant outputs, including:
    • Data tables
    • Charts and data visualisation, globally and by country
    • Infographics
    • Research / whitepaper report writing and design
    • Headlines
    • Storyboards
    • Significance testing (is it really a finding?)
    • Brand maps
  • Follow up and follow on services, including press release checks

What is it like to work with us?

At Sapio Research, all our research is treated uniquely, and our approach is bespoke to the needs of your clients as well as your agency. We can offer as much or as little support as you would like.

We’re passionate about making sure you’re confident in designing the right project and questions, reading your data and hitting your headlines, so much so that we’ve created a huge Advice & Tutorials section.

We answer your questions about newsworthy sample sizes, how to analyse international data, data quality and more. We’ve even put a together a statistical difference calculator so you can test your key data points.

Listen to our CEO Andrew White and Lee Simpson at Skout PR to get a feel of how we work with our agency partners and leverage market research to elevate their strategy.

What are the challenges faced by tech companies?
How to leverage market research for content and thought leadership?
Breathing life into market research for longevity
Finding interesting angles to stay relevant in 2024

Free research Training

Making sure your team understands the research, and knows what to do with the insights.

We know that the key to unlocking great insights isn’t just down to one thing.

This is why we provide bespoke research training around any topic of your choice, so you get better research outputs.

Just let us know where the gap is and we’ll help!

Case Studies

B2B
Foxtrot Papa
Foxtrot Papa
The brief Foxtrot Papa, an automotive content and experience agency wanted to raise their visibility among Comms Directors and Brand Directors in the Automotive sector....
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B2B
Kimberly-Clark Professional
Kimberly-Clark Professional
The brief Kimberly-Clark Professional partners with businesses to create "Exceptional Workplaces", helping make them healthier, safer and more productive. It manufactures and supplies out of...
Read more
Consumer
Storm12
Storm12
The brief A property developer in the South of England was preparing to launch a new brand, directed at a young, social and trendy audience,...
Read more

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