Interview quote simulator

Country
Audience
Age
Gender
Sample Size
Nr. of Questions
Deliverables

Country

Whose voice do you want to hear? We have access to people in more than 150 countries and more than 100 million globally.

Just select where you want your respondents to be from and we’ll do the rest!

Audience

Choose from our selection of our commonly surveyed consumer audiences; we can reach anyone from parents to office workers to students – if it’s not listed, just ask!

If the audience you are wishing to survey is missing from this list, we can almost certainly still help – message in our chat box, or contact us here.

Do you do B2B interviews as well as B2C interviews?

Yes, many of our researchers have over 20 years of experience in the B2B sector, working in technology, the built environment, business services, not-for-profit, manufacturing, logistics and retail.

Why is consumer research less expensive than B2B?

Consumer insights are easier to get because there are more general shoppers available, so consumer research is less expensive than business-to-business. This means they require less incentives and are more easily accessible.

Age range

Are you looking to survey respondents from a specific age range? Want to target Millennials or Gen Z? Move the slider to select the age of the audience you wish to send your survey to. Keep the slider at 18-100 if you want your survey to reach adults of any age.

If you want to target children with your survey, please select ‘Children (Parent Assisted) within our ‘Other audiences’ below.

How soon can you start the survey?

Usually within a day of giving us the final questionnaire!

Can you interview my customers?

Yes, if you have their contact details, we can certainly do this.

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Gender

Want your survey to be women or men only? Deselect the respondents you don’t need.

If both women and men are selected, we’ll ensure the sample is representative of the UK population with a 51:49 split.

Can I change questions after I've given the go ahead?

Unfortunately not. After the questions have been finalised there is no room for change as these may have already been sent off to our respondents or to translation.

However, do not worry, we will always check the questionnaire and finalise things with you before we press start on the consumer surveys.

Do you do the survey programming and sample selection all in house?

Yes, we have a team of expert market researchers who work collaboratively to do all of the tasks necessary to complete the research.

Sample size

How many respondents do you need for your survey? Move the slider to select in increments of 250 x interviews.

The more interviews in your survey, the more robust the data. However, we recommend 1,000 responses for a standard consumer survey, or 2,000 if you wish an extra layer of granularity in your data.

What languages can you interview in?

We can conduct your research in any language (though, results will be provided in English, unless they are free text responses.)

To make sure that the translations are accurate, we use professional native speakers to translate the questions. We have access to 100+ million potential respondents across 150+ countries worldwide.

How can you guarantee the interview numbers?

If we can’t get them, we’ll tell you before we start.

If you keep to the audience or type of people who Sapio quoted for, we will jump through hoops to ensure we get the number promised.

Number of Questions

Choose the number of questions you wish to ask to your audience.

Remember – up to 5 demographic questions such as Age, Gender, and Region are free of charge and are not included within your question count.

We recommend asking between 10 and 25 questions – this will give you the best value for money, but also ensures high data quality. The longer the questionnaire, the more likely a respondent will lose focus.

Grid questions only count as one question each, but if more than 25% of the questionnaire are in a grid format, the cost may change.

Can you include images or videos in the opinion polls?

Yes. Send us your JPEGs, Mp3s, Mp4s or videos and we’ll upload and include them. Make sure they are not too long or big though. Talk to us for advice.

Can you design the questionnaire for me?

Yes. We have seen countless numbers of questionnaires, so for every project we look over it and offer expert guidance and suggestions in key areas.

We can help on relevant questions, the types of questions to use, the best wording to use, whether the questions will get your desired responses and how long the survey should be. If it’s just a bit of questionnaire tweaking, we’ll offer the advice for free.

We have a service where we can design a questionnaire from scratch too. You just need to give us a brief on the project objectives or if it’s research for content creation, give us the headlines you’d like. Chat to us for advice or ask for a briefing template.

Deliverables

We offer a range of options depending the assistance you need on your consumer research. From designing your questionnaire, through to producing a summary PPT of the results, simply choose the options that suit your requirements, or chat to us for more info.

For examples of what we provide, please click the deliverable below:

Can I get my results back the next day?

It depends on how difficult the audience is to get; if you need really specific or difficult-to-reach people, it might take longer to collect results.

You’ll stand a much better chance of getting your results back the next day if you give us your final questions by 10am the day before.

I prefer to see things visually rather than raw data. Can you help?

Yes, we use a number of data presentation techniques to simplify understanding the results that we collect.

These presentation techniques include bar charts, pie charts and histograms, among others. We also pick out the key story lines or data differences. Just ask for a PPT report when getting a quote.

Do you have a questionnaire template we can use?

Yes, we can send you one, depending on what you are trying to do.

We’ve created and overseen hundreds of questionnaires and we’re experts in PR research.

If you’d like a template, then we’d be happy to send one, just ask.

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Target audience country
Audience type
Age range
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Number of survey questions
Deliverables

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Total (excl. VAT)
Results delivered in
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