About Sapio Research

We are a full-service market research consultancy

Sapio Research is a UK-based consumer and B2B market research company. We deliver valuable evidence to our clients using our ABC process. We support them to understand their audience, make vital business decisions relevant to their brand and market, and create extraordinary headlines and content.

Launched in 2016 with 3 co-founders, Sapio has nearly 20 employees (and growing) whose, fast, friendly, flexible and forthright approach fuels their passion for using their skills for good. We have an international client list of top PR & Marketing agencies and household name brands too.

Sapio Research won the UKBA Gold Professional Services award in 2020 and was shortlisted for Lloyds Bank British Business Scale Up Excellence Awards in 2021 having achieved 72% revenue growth.

Sapio has access to 100 million people across 150 countries.

In support of our online survey insights we can dig deeper through qualitative and secondary research too.

We’re a fresh, diverse, ethically minded, and creative team of market research professionals.

We are driven to share our knowledge with our customers and perform research that makes a difference.

Online interviews
Projects completed
Countries surveyed
Clients served
Participants worldwide we have access to

Our memberships

AQR is the UK’s principal authority on qualitative research and deep thinking.

We are proud to have achieved Company Partner Accreditation. It demonstrates our commitment to quality research and insight.

It’s a mark of our research excellence and confirmation that we abide by the MRS Code of Conduct, maintaining client confidences and respondent anonymity.

With over 30,000 members, the Public Relations and Communications Association is the world’s largest and most influential PR and communications membership body. It challenges, supports and raises industry standards.

The International Communications Consultancy Organisation (ICCO) is the voice of public relations consultancies around the world. Its membership comprises 42 trade associations across 82 countries: from Europe, Africa, Asia, the Middle East, the Americas and Australasia. Collectively, these associations represent over 3,000 PR firms. We are proud to be its exclusive research partner.


Finalist for the 2021 British Business Excellence Awards

This awards programme celebrates the resilience and innovation of the UK’s best businesses, and we are honoured to have achieved the shortlist in the Scale-Up Business of the Year Award – for showing market-leading increase in sales, headcount, profitability, market share or geographical expansion in recent years.

Winner of the 2020 UK Business Awards for best professional services

The UK Business Awards (UKBA) recognise the finest accomplishments from the world of British business.
These Awards recognise the organisations, teams and individuals who are shaping the future of business. We are delighted to have won gold in the professional services category.

Recommended Agency Register, Finalist, Research

The global Drum Awards identifies the best practices, companies, and people in the marketing industry. Its mission is to share that information with readers of The Drum – one of the world’s largest marketing platforms – to help them make better decisions, and objective that Sapio shares.

MRS Best New Agency, Finalist

The MRS Awards draw attention to research’s ability to drive innovation, inspire change and deliver results. It celebrates the impact the marketing research industry delivers for the economy and it recognised that we started our journey well.

The latest news and opinion from Sapio

Sapio Barometer: Forecasting The Future of marketing spend?
Sapio Barometer: Forecasting The Future of marketing spend?
Plans UK, US, German and Japanese organisations have for their marketing budgets in the face of a recession.
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Advertising in videogames: Unwelcome intrusion or a chance for entertainment?  
Advertising in videogames: Unwelcome intrusion or a chance for entertainment?  
As a marketer I can see the appeal and the potential that in-game adverts have, but I have a few issues
Read more
A View From The Beach: What We Learnt At Cannes-Lions 2022
A View From The Beach: What We Learnt At Cannes-Lions 2022
In June 2022, Sapio Research went on a voyage of discovery and found ourselves rubbing shoulders with the leading figures of the PR and advertising world at Cannes-Lions 2022.
Read more

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