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Business Services Research

Ambitious business service companies are increasingly realising that the personal touch is underpinned by robust strategies to develop processes that can deliver the desired results.

It’s often more difficult to talk in terms of products, features can be hard to spot and USPs are often reputation based. No wonder the top legal, accountancy and advisory services invest more in intelligence gathering than product led businesses. It’s what underpins movements such as FinTech and InsurTech.

The need for insight to combat the competition is high and engaged, well-equipped staff are everything.

Service orientated businesses are close to clients (or they should be) but sometimes closeness brings its own challenges. Clients often don’t like to share their frustrations for fear of upsetting someone they work with (and probably rely on), even when they’re asked direct questions. We bring a level of impartiality and neutrality that helps to identify problems before they occur.

Sapio understands the challenges associated with selling, developing and marketing business services and provides market research that helps you deliver more effectively.

Where Sapio can help:

  • Service and proposition development – Inevitably business services are close to clients, the market and even prospects so they have a really good understanding of how things are changing and what might work.
  • Reputation building and visibility – Unlike product centric companies, service-led organisations quite often struggle to find themes and topics to message around. Sapio Research works with service organisations to develop research led content initiatives that raise visibility, build reputation and strengthen the brand.
  • Customer satisfaction and retention – We can even identify new opportunities that aren’t identified through direct questioning.
  • Brand evaluation and positioning – Professional service brands are defined by: delivery, experience, emotions, relationships, touch points, reputation and expertise (amongst others). This makes them unique and challenging to understand and evaluate but understanding how your brand is seen and what clients and prospects look for in a brand is more critical than ever.

Whatever your challenge, our business research services will help you achieve your objective and we offer bespoke market research programmes to suit any budget.

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