Fintech & finance

Trusted by,

The finance and fintech sectors span everything from traditional banking and insurance to payment processing, wealth management, lending platforms, and blockchain technologies. The industry includes retail banks, investment firms, payment service providers, insurtech companies, embedded finance platforms, and regulatory technology providers. With rapid digital transformation and evolving compliance requirements, decision-making involves multiple stakeholders across technology, risk, compliance, and commercial teams.

Some of the major stakeholders we research include CFOs, treasurers, compliance officers, risk managers, payment service providers, wealth managers, banking executives, and fintech founders. We understand how these audiences think and what drives their decisions, from procurement choices through to technology adoption.

How can we help?

Our team has deep experience researching the financial services and fintech sectors. We help you gather credible insights that inform your strategy, support your client campaigns, and strengthen your market position.

Strategic research

We provide data-backed Strategic Research, to understand software use-cases and user experience (UX) testing
Studying the audience and the brand impact to help you amplify your presence
In depth audience understanding, opportunity analysis, and market segmentation studies
Evaluating the strengths, weaknesses, market presence, and offerings of competitors (SWOT analysis)
Combination of Qualitative and Quantitative research to ensure data is balanced

Content-focused research

Bespoke Content & Thought Leadership Research to help inform your marketing and content strategy
Build external communication plan for PR campaigns and interviews
Feed your content engine to produce blog-posts, social media deliverables, downloadables, webinars and in-person events
Create trending reports with the help of our Creative Studio