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The work Sapio carried out has given us clearer visibility on our customers views and perceptions. It has enabled our organisation to have an increased focus on the areas that really matter to our customers and to also celebrate the positive feedback that we received as part of the process

Richard Morgan
Head of Customer Experience
Equans

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Zeta

Digital Solutions in Retail – Customer expectations and disappointments.

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opinion
What is business concerned about in 2023?
What is business concerned about in 2023?
We look forward to 2023, though perhaps with some trepidation. Sapio examines the spontaneous responses from business decision makers in the UK, US & Germany to understand what will concern them in 2023. Here are the top four concerns to be prepared for.
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opinion
Sapio Barometer: Forecasting The Future of marketing spend?
Sapio Barometer: Forecasting The Future of marketing spend?
Plans UK, US, German and Japanese organisations have for their marketing budgets in the face of a recession.
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opinion
Advertising in videogames: Unwelcome intrusion or a chance for entertainment?  
Advertising in videogames: Unwelcome intrusion or a chance for entertainment?  
As a marketer I can see the appeal and the potential that in-game adverts have, but I have a few issues
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news
A View From The Beach: What We Learnt At Cannes-Lions 2022
A View From The Beach: What We Learnt At Cannes-Lions 2022
In June 2022, Sapio Research went on a voyage of discovery and found ourselves rubbing shoulders with the leading figures of the PR and advertising world at Cannes-Lions 2022.
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news
How worried are businesses about the recession now?
How worried are businesses about the recession now?
New research shows 95 per cent of businesses that fear recession and many will likely cut marketing budgets.
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news
Now what?
Now what?
After Corona virus, now what? 5 reports about future-proofing business.
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opinion
Why do Creatives hate being challenged by insight?
Why do Creatives hate being challenged by insight?
Research insights don’t have to crash the party and starts hindering the creative vision and appear, adversary.
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news
Sapio at Cannes Lions 2022
Sapio at Cannes Lions 2022
We’ve got a proven track record of helping clients raise their visibility and make confident decisions.
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news
Our Team Charities For 2021
Our Team Charities For 2021
As we near the end of this year we once again asked our team to try and choose just one charity each for us to donate £100 to. I think this gets harder every year – there are so many worthy causes out there and the pandemic has highlighted so many in need.
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news
Supporting those who protect us
Supporting those who protect us
Harassment in IT security has been an issue for a long time. At last, an organisation is trying to do something to stop it.
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news
5 things I’ve learnt about running a business in the first 5 years
5 things I’ve learnt about running a business in the first 5 years
Here’s some wonderful lessons I’ve been fortunate enough to learn over the past 5 years.
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opinion
Work Experience in a Virtual World: tips on how to get it from
Work Experience in a Virtual World: tips on how to get it from
Ever wondered how to get work experience without relying on your parents’ contacts…?
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