What is business concerned about in 2023?
We look forward to 2023, though perhaps with some trepidation. Sapio examines the spontaneous responses from business decision makers in the UK, US & Germany to understand what will concern them in 2023. Here are the top four concerns to be prepared for.Read more
Sapio Barometer: Forecasting The Future of marketing spend?
Plans UK, US, German and Japanese organisations have for their marketing budgets in the face of a recession.Read more
Advertising in videogames: Unwelcome intrusion or a chance for entertainment?
As a marketer I can see the appeal and the potential that in-game adverts have, but I have a few issuesRead more
A View From The Beach: What We Learnt At Cannes-Lions 2022
In June 2022, Sapio Research went on a voyage of discovery and found ourselves rubbing shoulders with the leading figures of the PR and advertising world at Cannes-Lions 2022.Read more
How worried are businesses about the recession now?
New research shows 95 per cent of businesses that fear recession and many will likely cut marketing budgets.Read more
Why do Creatives hate being challenged by insight?
Research insights don’t have to crash the party and starts hindering the creative vision and appear, adversary.Read more
5 things I’ve learnt about running a business in the first 5 years
Here’s some wonderful lessons I’ve been fortunate enough to learn over the past 5 years.Read more
Work Experience in a Virtual World: tips on how to get it from
Ever wondered how to get work experience without relying on your parents’ contacts…?Read more