An introduction to our market research training
You likely know your own field inside out, but you probably don’t live and breathe insight generation and data analysis.
That’s fair enough!
Or perhaps you’ve tried something research-led in the past, but it didn’t deliver what you expected? Or you could just simply be looking for an external perspective to a specific problem.
Whatever the reason, we can help you learn how to make the most of market research and statistics within your current role.
About our Lunch & Learn sessions
We’re here to help you and your team hone your existing insights knowledge, whether you’d describe yourselves as ‘beginners’, or ‘experts’. We can tailor our training to give you all the research know-how you need and help you deliver your strategy or project with confidence.
Here are a few examples:
- General market research skills coaching
- The basics of research techniques and working with research agencies, including an introduction to B2B market research
- Questionnaire design and data analysis
- Shaping data for storytelling and the latest best practices for content and thought leadership
- Selling data into stakeholders and clients as strategy-building insights, not just story-makers
Whether learning and development is at the top of your agenda or not, having the opportunity to step aside from the day job as a group can be invaluable for your creativity.
Get in touch
The sessions are led by our managing partners or senior researchers, and will give you the opportunity to tap into decades of objective research experience.
Get in touch with our team to discuss your research training needs and book your session.
Please note that we are not CPD accredited, but provide informal training which can make up internal training requirements, or be used as a top up, or alongside more formal CPD courses.
In the meantime, feel free to have a read of our tutorials or blogs.
Helpful learning resources
Top tips for research questionnaire design
A well-thought-out questionnaire is the backbone of any great piece of research. However, this is often overlooked as people tend to focus on the output…
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Best practice guide for using statistics in PR & communications
Reputable organisations including the MRS, RSS, BPC and CIPR have published guidance to how to report on statistics. Here we summarise the key takeaways for…
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Future-proofing your research findings
As a research agency, when our work on the research project ends, it is often only the beginning of work for those who are using…
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How to avoid flat and unreliable data
Have you ever found research data to be flat and unreliable, making it difficult to use? Whether you’re a novice or a veteran at leveraging…
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