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Quantitative Methods

Structured data and mathematical analysis shedding light on business, market and headline stats.

Without Sapio’s industry knowledge, honesty and creativity, we would not have the reputation and track record that we do.

Will Gardiner
Senior Director of Demand Gen | Advisor & CMO at Nibble
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Quantitative research is the best way to validate your theories and provide you with confidence in your actions. At Sapio, we use many methods to collect primary market research data. As experts in quantitative sample selection, we know the best techniques for every audience.

Online research

Online surveys are generally the most effective, and cost efficient method of collecting quantitative market research data.

We have access to over 40 million people worldwide and can interview a wide range of business and consumer audiences. We know the difference between panel profiles and are constantly finding ways to make sure the data is genuine and good quality. We have access to both B2B and B2C online panels for market research.

We know the consumer and B2B opinion polling panel industry inside out.

Telephone research

When conducting B2B market research or focusing on niche audiences, we recommend using a telephone approach, as they are often not accessible through online panels.

Partnerships with top telephone fieldwork agencies means we can deliver high quality structured data, at a fast turnaround.

Hall tests

A great way of testing the potential success of products before they go into market, conducting usage and attitude testing, or bench-marking current products against their competitors is to conduct a hall test.

Our experience in this area means we can advise on the best method and respondent tasks to ensure statistical reliability and confidence that lack bias.

Sapio Research is a London-based market research agency offering both quantitative and qualitative market research services.  View our case studies to see some of our recent work, or get in contact to talk to us about your research project.