At Sapio Research we help you identify & research your target audience, developing a bespoke research solution that provides you with the audience understanding you need.
This will help you to:
Understand audience motivation
Solve your customers’ problems
Answer your target audience’s needs
Communicate with your prospects efficiently and effectively
Define your value propositions
Build customer relationships
Influence audience behaviour
Two categories of information can help you discover more about your target audience:
Demographic (e.g. age, gender, income level / turnover, marital status / size of organisation)
Psychographic (e.g. attitudes, beliefs, values, drivers)
These apply whether you’re looking to engage consumers or organisations.
Audience market research can also help you to understand:
How they think
What they want and need
Who influences them
What influences them
The experiences they seek
How they absorb information
Messages that will resonate with them
And much more, depending on your research and business needs.
What we can do for you?
Sapio is a London based market research agency. We have an experienced team of qualitative and quantitative market researchers that can offer the following research services and tools to help you gain a deeper insight into your current or prospective clients. Click here to read a recent audience understanding case study.
We carry out both qualitative and quantiative audience research. Here are just some of our techniques, tools and services: