We’re experts in Technology & B2B market research.
We provide technology companies, brands and Marketing & PR agencies with the latest insights to grow their business.
Audience Research
- Identify and understand your market
- Craft a customer-centric strategy
- Build trust and loyalty
Brand Research
- Test and evaluate the power of your brand
- Identify how to gain competitive advantage
- Anticipate opportunities to grow your brand
Content & Thought
Leadership Research
- Craft original, data-led narratives and stories
- Inform your comms and content strategy
- Create new PR opportunities
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Our research in the news:
Industrial networking

Cisco
Cisco is a global technology leader. They design, manufacture, and sell the networking hardware, software, and cybersecurity systems that allow computers, data centers, and global networks to communicate securely and efficiently.
B2B tech PR and marketing

Babel PR
Babel PR is a global, B2B tech and marketing agency.
The first study to map B2B technology brands across both human memory and machine recommendations, revealing who is truly winning the modern buying journey.
Consent management platform

Usercentrics
Usercentrics is a global leader in Consent Management Platforms (CMPs).
They provide software that helps website owners and app developers collect, manage, and document user consent for data collection and tracking technologies.
🚨 Our new guide is ready for you!
‘Beyond Surveys’ – a guide on how to cut through the thought leadership landscape to land your message
Getting thought leadership research noticed is harder than it used to be.
Journalists are busier than ever – they’re wading through a growing pile of AI-generated releases that don’t give them anything to write about.
Meanwhile, your target audience is surrounded by other research reports, articles and webinars, all competing for the same attention.
Cutting through the noise demands thought leadership content that’s clear, distinctive and relevant.
For that to happen your content can only be as strong as your evidence, and that comes from robust data-backed research that you can have confidence in.

This guide will show you five techniques that go beyond traditional surveys to build interesting and useful reports.
We support you through Audience, Brand & Content Research:

B2B Research Services
Understand businesses, intermediaries, executives, corporates, VARS, MSPs, the supply chain.
Opinion Polling
Straightforward pulse surveys, polls, temperature checks, or online surveys whenever.
Market understanding & opportunity assessment research
Helping you pivot, grow, and launch with confidence, sizing the potential opportunity.
B2C Market Research
Understand consumers, the general public, HNWIs, students, patients and D2C markets.
Round Tables Facilitation And Moderation
A tool in the content creation armoury.
Services For Agencies
Specialist advice, project execution, and analysis support so you can focus on what you do best.
Persona Research For Marketing
Evidence-based, data-driven personas & archetypes based on needs-based segmentation analysis.
Customer Journey Mapping
The journey often starts before the customer is even aware of the product or service.Extensive industry sector experience
Success stories
Getting you the intelligence to grow your business
Our enthusiastic and purpose-driven team of expert market researchers provides valuable evidence so you can understand your audience, create extraordinary content and headlines, and make vital business decisions.
We’re a global, independent and full-service agency. We:
- conduct research across all continents including EMEA, the Americas (AMER & LATAM), and APAC
- serve large and small businesses, Marketing/PR agencies and consultancies
- adapt to your needs by providing bespoke ad-hoc research or working with you to build a long term, mutually beneficial partnership
In the last year…
Advice and tutorials
Dig deeper into the theories behind industry trends.
Whether you’re looking for a more in-depth understanding of key concepts, advice on how to plan and execute market research, or tutorials on how to use tools and software, you’ve come to the right place.
How to brief a B2B market research agency
What is Brand Positioning Research for B2B tech organisations
How to recruit quality B2B respondents
News and opinion
Here, you can read the latest happenings at Sapio Research and our thoughts on the industry.
As research leaders, we believe it’s essential not just to be in tune with current events, but to contribute our voice and ideas to the community.
Why is the current workforce having a mental health crisis?
What Sapio Research’s charity committee taught us
Feel your brand isn’t unique enough?
Unsure about potential opportunities or how successful your ideas will be?
Don’t worry. We’re here to get you the answers.
Maintain relevance
Create opportunities by staying on top of trends and sentiments, feeding creativity.
Seize opportunities
Adapt quickly to meet changing client demands, with flexibility and confidence.
Claw back time
Nurture important relationships and free up thinking space.







