We’re experts in Technology & B2B market research.
We provide technology companies, brands and Marketing & PR agencies with the latest insights to grow their business.
Strategic research helps you develop a well-thought-out plan for a brand or marketing campaign, and create economic or long-term value. Our insights enable you to:
- Captivate your market – appreciate perceptions and understand audience motivation
- Strategically grow your business – define, test, and plan your next move with confidence
- Stay ahead of the game – spot and anticipate opportunities and behaviours, compare against the competition
Content and thought leadership research helps brands stand out and provides inspiration for content marketing. Our insights enable you to:
- Create new PR opportunities – discover new angles and craft compelling stories
- Boost your content pipeline – write about what’s important for your audience
- Become a thought leader – provide evidence to an opinion and build authority
Worried about missing out on trends and behaviours? Feel your brand isn’t unique enough?
Unsure about potential opportunities or how successful your ideas will be?
We’re here to get you the answers
Our Happy Clients
We support you through Audience, Brand & Content Research:
B2B Research ServicesUnderstand businesses, intermediaries, executives, corporates, VARS, MSPs, the supply chain.
Opinion PollingStraightforward pulse surveys, polls, temperature checks, or online surveys whenever.
Market Understanding ResearchHelping you pivot, grow, and launch with confidence, sizing the potential opportunity.
B2C Market ResearchUnderstand consumers, the general public, HNWIs, students, patients and D2C markets.
Thought Leadership ResearchInform and raise visibility through a unique, credible evidence-based, trusted point of view.
Round Tables Facilitation And ModerationA tool in the content creation armoury.
Services For AgenciesSpecialist advice, project execution, and analysis support so you can focus on what you do best.
Persona Research For MarketingEvidence-based, data-driven personas & archetypes based on needs-based segmentation analysis.
Customer Journey MappingThe journey often starts before the customer is even aware of the product or service.
Extensive industry sector experience
Maths – No Problem!
Enabling a disruptor in Education Publishing.
Helping an agency succeed their campaign to increase visitors at the hand of trend spotting online quantitative research.
Understanding market opportunity for an AI-driven digital healthcare technology solution.
Making a relevant and lasting impact to support the launch of a new line of products, enhancing the baker Kingsmill’s reputation.
Audience understanding, content and thought leadership research to derive key insights and build expertise.
COVID-19 UK B2B Barometer
Tracking business confidence and helping give UK businesses clarity during this turbulent time.
Charles Russell Speechlys
Policy recommendations based on insights from the Social Care Sector to reinforce the firm’s positive reputation.
How including an insights proposal differentiates Marketing Agencies at the pitch stage.
Subtitles an unexpected hit, in so raising the visibility of Captioning Awareness Week.
Enterprise Mobility – The benefits delivered.
Generating insight that to help position OpenText as thought leaders on Digital Transformation and Industry 4.0 in the Manufacturing sectors in the UK and Nordics.
Power Buy the Hour – Using audience understanding to get true impact and innovation.
Supply Chain KPI’s – Which really deliver?
Initiating a conversation to understand what was causing gender imbalance in the Fit Out sector.
Digital Solutions in Retail – Customer expectations and disappointments.
Demonstrating DocuSign’s thought leadership and ability to aid global Digital Transformation by helping them understand what consumers expect.
The Together Project
Sapio Research’s charitable initiative enables The Together Project to raise funds to launch Crafting Connections.
Award-Winning PR | Hair-raising research tackles underrepresentation and wins hearts.
Audience understanding to improve content impact.
Validating user preference to support new product launch.
Discovering engaging headlines that convince parents about the benefits of using the novel toy-sharing service.
Audience understanding and branding research to improve customer perceptions
Getting you the intelligence to grow your business
Our enthusiastic and purpose-driven team of expert market researchers provides valuable evidence so you can understand your audience, create extraordinary content and headlines, and make vital business decisions.
- conduct research in the UK & overseas
- provide bespoke ad-hoc research, or integrate our research into your own solutions or service offering
- work with you to build a long term, mutually beneficial partnership
Our independent, full-service agency serves large and small businesses, incl. brands, consultancies and Marketing/PR agencies.
In the last year…
Advice and tutorials
Dig deeper into the theories behind industry trends.
Whether you’re looking for a more in-depth understanding of key concepts, advice on how to plan and execute market research, or tutorials on how to use tools and software, you’ve come to the right place.
Decoding Online Communities: A Comprehensive Guide
National Representative Surveys: Understanding the True Meaning
News and opinion
Here, you can read the latest happenings at Sapio Research and our thoughts on the industry.
As research leaders, we believe it’s essential not just to be in tune with current events, but to contribute our voice and ideas to the community.
Six game-changing B2B marketing trends and strategies for 2024
The Rise of AI in Market Research: What You Need to Know
The State of Marketing, Media and Content in times of economic uncertainty
Read our latest Business Barometer to understand where marketers are focusing their efforts and how they’re using their budgets.