We’re experts in Technology & B2B market research.
We provide technology companies, brands and PR & Communications agencies with the latest insights to grow their business.
Strategic research helps you develop a well-thought-out plan for a brand or marketing campaign, and create economic or long-term value. Our insights enable you to:
- Captivate your market – appreciate perceptions and understand audience motivation
- Strategically grow your business – define, test, and plan your next move with confidence
- Stay ahead of the game – spot and anticipate opportunities and behaviours, compare against the competition
Content and thought leadership research helps brands stand out and provides inspiration for content marketing. Our insights enable you to:
- Create new PR opportunities – discover new angles and craft compelling stories
- Boost your content pipeline – write about what’s important for your audience
- Become a thought leader – provide evidence to an opinion and build authority
Worried about missing out on trends and behaviours? Feel your brand isn’t unique enough?
Unsure about potential opportunities or how successful your ideas will be?
We’re here to get you the answers
We support you through Audience, Brand & Content Research:
B2B Research ServicesUnderstand businesses, intermediaries, executives, corporates, VARS, MSPs, the supply chain.
Opinion PollingStraightforward pulse surveys, polls, temperature checks, or online surveys whenever.
Market Understanding ResearchHelping you pivot, grow, and launch with confidence, sizing the potential opportunity.
B2C Market ResearchUnderstand consumers, the general public, HNWIs, students, patients and D2C markets.
Thought Leadership ResearchInform and raise visibility through a unique, credible evidence-based, trusted point of view.
Round Tables Facilitation And ModerationA tool in the content creation armoury.
Services For AgenciesSpecialist advice, project execution, and analysis support so you can focus on what you do best.
Persona Research For MarketingEvidence-based, data-driven personas & archetypes based on needs-based segmentation analysis.
Customer Journey ResearchThe journey often starts before the customer is even aware of the product or service.
Getting you the intelligence to achieve your goals
Our team are straight talking, evidence-based problem solvers who pinpoint the issues and use good sense to address them. We can help with:
- Serving large and small businesses
- Innovation, to brand development and everything in between
- Independent & full service
- UK & overseas
- Invested in long term, mutually beneficial relationships
In the last year…
Extensive industry sector experience
Subtitles an unexpected hit, in so raising the visibility of Captioning Awareness Week.
How including an insights proposal differentiates Marketing Agencies at the pitch stage.
Initiating a conversation to understand what was causing gender imbalance in the Fit Out sector.
Demonstrating DocuSign’s thought leadership and ability to aid global Digital Transformation by helping them understand what consumers expect.
Digital Solutions in Retail – Customer expectations and disappointments.
Audience understanding and branding research to improve customer perceptions – Equans
Case study excerpt
Maths – No Problem!
Enabling a disruptor in Education Publishing.
Charles Russell Speechlys
Policy recommendations based on insights from the Social Care Sector to reinforce the firm’s positive reputation.
Discovering engaging headlines that convince parents about the benefits of using the novel toy-sharing service.
Helping an agency succeed their campaign to increase visitors at the hand of trend spotting online quantitative research.
Making a relevant and lasting impact to support the launch of a new line of products, enhancing the baker Kingsmill’s reputation.
Validating user preference to support new product launch.
Generating insight that to help position OpenText as thought leaders on Digital Transformation and Industry 4.0 in the Manufacturing sectors in the UK and Nordics.
Supply Chain KPI’s – Which really deliver?
Power Buy the Hour – Using audience understanding to get true impact and innovation.
Understanding market opportunity for an AI-driven digital healthcare technology solution.
Award-Winning PR | Hair-raising research tackles underrepresentation and wins hearts.
Enterprise Mobility – The benefits delivered.
COVID-19 UK B2B Barometer
Tracking business confidence and helping give UK businesses clarity during this turbulent time.
Audience understanding to improve content impact.
The Together Project
Sapio Research’s charitable initiative enables The Together Project to raise funds to launch Crafting Connections.
Advice and tutorials
Dig deeper into the theories laying behind the activities. Whether you’re looking for a more in depth understanding of key concepts, advice on how to plan and execute market research, or for tutorials on how to use tools and software, you’ve come to the right place.
Integrating Primary and Secondary Market Research
How A Market Survey Can Add Value To Your Business
Using Specialists For Market Research In PR
News and opinion
As research leaders, we believe it’s essential not just to be in tune with current events, but to contribute our voice and ideas to the community. Here, you can read the latest happenings at Sapio Research and our thoughts on the industry.
Our Eco pledge with onHand
Our pledge to net zero
International Business Barometer
Market stats to understand how business have reacted to the pandemic and are preparing for the future.
Helping you keep your finger on the pulse, Sapio Research’s business opinion poll is live with the 6th summary now ready to go.