Find your voice, captivate your market, power your growth.

Do it all with Sapio Research, your market research partner with an in-house feel.

We’re experts in Technology & B2B market research.

We provide technology companies, brands and Marketing & PR agencies with the latest insights to grow their business.

Strategic research

Strategic research helps you develop a well-thought-out plan for a brand or marketing campaign, and create economic or long-term value. Our insights enable you to:

  • Captivate your market – appreciate perceptions and understand audience motivation
  • Strategically grow your business – define, test, and plan your next move with confidence
  • Stay ahead of the game – spot and anticipate opportunities and behaviours, compare against the competition

Content research

Content and thought leadership research helps brands stand out and provides inspiration for content marketing. Our insights enable you to:

  • Create new PR opportunities – discover new angles and craft compelling stories
  • Boost your content pipeline – write about what’s important for your audience
  • Become a thought leader – provide evidence to an opinion and build authority

Worried about missing out on trends and behaviours? Feel your brand isn’t unique enough?
Unsure about potential opportunities or how successful your ideas will be?

Don’t worry
We’re here to get you the answers

Maintain relevance

Maintain relevance

Create opportunities by staying on top of trends and sentiments, feeding creativity.

Seize opportunities

Seize opportunities

Adapt quickly to meet changing client demands, with flexibility and confidence.

Claw back time

Claw back time

Nurture important relationships and free up thinking space.

Industry insights in your inbox 🔍

We’ve got a ton of tips and takeaways for you, but only the best will make it to your inbox!

Our Happy Clients

As a novel start-up in a poorly-researched space, we needed to validate the problems Whirli is solving. Sapio Research were fantastic partners from start to finish – creative in brainstorming angles, careful in designing the questions, and rigorous in analysing the results. The research brought a wealth of insights, backed by hard figures, for our business decision making and for us to talk about publicly in the press.

Nigel Phan
Founder
Whirli

Sapio research were a brilliant partner for our Electric is Now project, helping us hone the perfect survey to tap into UK consumers’ barriers, motivators and sources of influence when it comes to the purchase of electric vehicles. The resulting report has formed the linchpin of our agency’s new business strategy, with the accompanying launch event generating many leads, one of which has been converted into a piece of new business already!

Hannah Baker
Marketing and New Business Director
Foxtrot Papa Agency

Without Sapio’s industry knowledge, honesty and creativity, we would not have the reputation and track record that we do.

Will Gardiner
Senior Director of Demand Gen | Advisor & CMO at Nibble
Analytic Partners

Sapio Research were a pleasure to work with, Jane was quick to pick up on our specific needs and turn around our complex, multi-national, small business research in a matter of days. We look forward to having the opportunity of working with her and the wider Sapio Research team again in the near future.

Michael Stovell
Commercial Manager
BCSG

Thank you again so much for all of your tremendously hard and FAST work to secure us the research data in time, and to even get us your analysis deck earlier than we even anticipated! During that crazy sprint before the Christmas break being able to get extra thinking time to leverage the data was really appreciated.

With your help, we were able to successfully translate the findings to a finalised narrative and whitepaper outline pre-holidays, enabling the team to focus on finalising the whitepaper and supplementing it with case studies and quotes post holidays.

Sophia Brockman
International planning Director, APAC & EMEA
We communications

We wouldn’t hesitate to recommend Sapio Research to any other organisation.

Gemma Spinks
Director
Neo PR

As a workplace strategy consultancy, engaging effectively with our client’s employees is critical and Sapio is our go-to supplier for staff surveys. The process is always stress-free and turnaround times for both building the survey and providing the results data are very quick. I particularly appreciate the way Sapio demonstrate a real concern for quality and frequently make helpful suggestions regarding question formats or raise a query if something doesn’t look right in the question set. I have found them to be unfailingly helpful and responsive and would not hesitate to recommend them.

Judy Gavan
Associate Director
HCG

The work Sapio carried out has given us clearer visibility on our customers views and perceptions. It has enabled our organisation to have an increased focus on the areas that really matter to our customers and to also celebrate the positive feedback that we received as part of the process

Richard Morgan
Head of Customer Experience
Equans

The research project has been such a valuable tool, both for giving us the confidence to proceed and for bringing funders on-board. As a relatively young, small charity, market research at this scale is not something we’d engaged in before, but the insights delivered means we’re definitely considering it for future initiatives.

Louise Goulden
Founder & CEO
The Together Project

The fact that the data was so unique really helped get the coverage.

Ian Morton
Campaigns Manager
Campaign Collective

When insights are required to drive engaging content that delivers actual business outcomes, Sapio have been invaluable.

Tom Buttle
President & Managing Director
MWW London

We were very pleased to discover their approach to developing and building out our brief and delivering additional assets to the project.

Tom Leeson
Industry & Value Marketing Strategist
OpenText

Sapio has been a wonderful partner to work with. They listened closely to our business goals and objectives and created a research design that best fit our needs.

Jamie Bothwell
Director of Marketing (Northern Europe)
DocuSign

Extensive industry sector experience

Success stories

Success story

Kimberly-Clark Professional

Validating user preference to support new product launch.

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Success story

Tangle Teezer

Award-Winning PR | Hair-raising research tackles underrepresentation and wins hearts.

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Success story

Whirli

Discovering engaging headlines that convince parents about the benefits of using the novel toy-sharing service.

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Success story

Iptor

Supply Chain KPI’s – Which really deliver?

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Success story

Equans

Audience understanding and branding research to improve customer perceptions

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Success story

Crayon

Audience understanding, content and thought leadership research to derive key insights and build expertise.

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Success story

DocuSign

Demonstrating DocuSign’s thought leadership and ability to aid global Digital Transformation by helping them understand what consumers expect.

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Success story

Stagetext

Subtitles an unexpected hit, in so raising the visibility of Captioning Awareness Week.

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Success story

Jungheinrich

Power Buy the Hour – Using audience understanding to get true impact and innovation.

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Success story

Synchronoss

Enterprise Mobility – The benefits delivered.

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Success story

Maths – No Problem!

Enabling a disruptor in Education Publishing.

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Success story

Zeta

Digital Solutions in Retail – Customer expectations and disappointments.

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Success story

OpenText

Generating insight that to help position OpenText as thought leaders on Digital Transformation and Industry 4.0 in the Manufacturing sectors in the UK and Nordics.

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Success story

Storm12

How including an insights proposal differentiates Marketing Agencies at the pitch stage.

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Success story

COVID-19 UK B2B Barometer

Tracking business confidence and helping give UK businesses clarity during this turbulent time.

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Success story

Praxis Medicare

Understanding market opportunity for an AI-driven digital healthcare technology solution.

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Success story

Foxtrot Papa

Audience understanding to improve content impact.

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Success story

BW

Initiating a conversation to understand what was causing gender imbalance in the Fit Out sector.

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Success story

Flight Club

Helping an agency succeed their campaign to increase visitors at the hand of trend spotting online quantitative research.

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Success story

Charles Russell Speechlys

Policy recommendations based on insights from the Social Care Sector to reinforce the firm’s positive reputation.

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Success story

The Together Project

Sapio Research’s charitable initiative enables The Together Project to raise funds to launch Crafting Connections.

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Success story

Kingsmill

Making a relevant and lasting impact to support the launch of a new line of products, enhancing the baker Kingsmill’s reputation.

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Getting you the intelligence to grow your business

Our enthusiastic and purpose-driven team of expert market researchers provides valuable evidence so you can understand your audience, create extraordinary content and headlines, and make vital business decisions.

We can:

  • conduct research in the UK & overseas
  • provide bespoke ad-hoc research, or integrate our research into your own solutions or service offering
  • work with you to build a long term, mutually beneficial partnership

Our independent, full-service agency serves large and small businesses, incl. brands, consultancies and Marketing/PR agencies.

In the last year…

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Advice and tutorials

Dig deeper into the theories behind industry trends.

Whether you’re looking for a more in-depth understanding of key concepts, advice on how to plan and execute market research, or tutorials on how to use tools and software, you’ve come to the right place.


Decoding Online Communities: A Comprehensive Guide
Decoding Online Communities: A Comprehensive Guide
Learn how to use online communities for market research, and the pros and cons of engaging with specific online groups to quickly generate in-depth customer insights.
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National Representative Surveys: Understanding the True Meaning
National Representative Surveys: Understanding the True Meaning
Learn about the nationally representative (nat rep) surveys, and why it is crucial for accurate market research. Explore the complexities of achieving true representation, balancing demographics, and addressing barriers like sensitive information and respondent bias.
Read more
10 Top Tips For Market Research
10 Top Tips For Market Research
For any business, effective market research is a cornerstone for success. Understanding market trends, consumer behaviour, and competitive dynamics is crucial for informed decision-making.
Read more

News and opinion

Here, you can read the latest happenings at Sapio Research and our thoughts on the industry.

As research leaders, we believe it’s essential not just to be in tune with current events, but to contribute our voice and ideas to the community.


opinion
Six game-changing B2B marketing trends and strategies for 2024
Six game-changing B2B marketing trends and strategies for 2024
In B2B marketing, staying ahead of trends is crucial for businesses aiming to thrive. As we navigate through 2024, understanding and adapting to these trends, supported by robust market research, becomes indispensable.
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opinion
The Rise of AI in Market Research: What You Need to Know
The Rise of AI in Market Research: What You Need to Know
In today’s rapidly evolving landscape, Artificial Intelligence (AI) is reshaping the world of market research. From streamlining data collection to predicting market trends, AI’s capabilities are revolutionising how businesses gather and interpret valuable insights.
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news
Supporting charities through crisis
Supporting charities through crisis
Market research can have a hugely positive impact on how charities engage with and serve their clients, stakeholders and supporters, and we want to help!
Read more

The State of Marketing, Media and Content in times of economic uncertainty

Read our latest Business Barometer to understand where marketers are focusing their efforts and how they’re using their budgets.

How it works

  1. Ideas – understand your challenges, confirm objectives
  2. Design – check the audience feasibility, scope the project, design the questionnaires, double check against headlines or objectives
  3. Execution – data collection, analysis, insights, recommendations, or headlines

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