We’re experts in Technology & B2B market research.
We provide technology companies, brands and PR & Communications agencies with the latest insights to grow their business.

Strategic research
Strategic research helps you develop a well-thought-out plan for a brand or marketing campaign, and create economic or long-term value. Our insights enable you to:
- Captivate your market – appreciate perceptions and understand audience motivation
- Strategically grow your business – define, test, and plan your next move with confidence
- Stay ahead of the game – spot and anticipate opportunities and behaviours, compare against the competition

Content research
Content and thought leadership research helps brands stand out and provides inspiration for content marketing. Our insights enable you to:
- Create new PR opportunities – discover new angles and craft compelling stories
- Boost your content pipeline – write about what’s important for your audience
- Become a thought leader – provide evidence to an opinion and build authority
Worried about missing out on trends and behaviours? Feel your brand isn’t unique enough?
Unsure about potential opportunities or how successful your ideas will be?
Don’t worry
We’re here to get you the answers
Maintain relevance
Create opportunities by staying on top of trends and sentiments, feeding creativity.
Seize opportunities
Adapt quickly to meet changing client demands, with flexibility and confidence.
Claw back time
Nurture important relationships and free up thinking space.
Happy clients







We support you through Audience, Brand & Content Research:


B2B Research Services
Understand businesses, intermediaries, executives, corporates, VARS, MSPs, the supply chain.

Opinion Polling
Straightforward pulse surveys, polls, temperature checks, or online surveys whenever.

Market Understanding Research
Helping you pivot, grow, and launch with confidence, sizing the potential opportunity.

B2C Market Research
Understand consumers, the general public, HNWIs, students, patients and D2C markets.

Thought Leadership Research
Inform and raise visibility through a unique, credible evidence-based, trusted point of view.

Round Tables Facilitation And Moderation
A tool in the content creation armoury.

Services For Agencies
Specialist advice, project execution, and analysis support so you can focus on what you do best.

Persona Research For Marketing
Evidence-based, data-driven personas & archetypes based on needs-based segmentation analysis.

Customer Journey Research
The journey often starts before the customer is even aware of the product or service.and more
Getting you the intelligence to achieve your goals
Our team are straight talking, evidence-based problem solvers who pinpoint the issues and use good sense to address them. We can help with:
- Serving large and small businesses
- Innovation, to brand development and everything in between
- Independent & full service
- UK & overseas
- Invested in long term, mutually beneficial relationships
In the last year…
Extensive industry sector experience
Success stories
Advice and tutorials
Dig deeper into the theories laying behind the activities. Whether you’re looking for a more in depth understanding of key concepts, advice on how to plan and execute market research, or for tutorials on how to use tools and software, you’ve come to the right place.


Integrating Primary and Secondary Market Research


How A Market Survey Can Add Value To Your Business


Using Specialists For Market Research In PR
News and opinion
As research leaders, we believe it’s essential not just to be in tune with current events, but to contribute our voice and ideas to the community. Here, you can read the latest happenings at Sapio Research and our thoughts on the industry.


Celebrating our 7th anniversary


Our Eco pledge with onHand


Our pledge to net zero


Featured report
International Business Barometer
Market stats to understand how business have reacted to the pandemic and are preparing for the future.
Helping you keep your finger on the pulse, Sapio Research’s business opinion poll is live with the 6th summary now ready to go.
We’re easy to work with
How it works
- Ideas – understand your challenges, confirm objectives
- Design – check the audience feasibility, scope the project, design the questionnaires, double check against headlines or objectives
- Execution – data collection, analysis, insights, recommendations, or headlines