‹ Sectors

Technology Market Research

Technology isn’t really one sector; it’s an amazingly complex world of complementary (and sometimes competing) applications, services and infrastructure with intricate interdependencies, different user groups and of course different decision makers. And that’s even before you worry about the different ways in which people and businesses buy technology.

They are however, all linked by one common feature – the unrelenting pace of change. This means understanding the drivers of change, implementation rates, the issues users are really grappling with, barriers to adoption and even key areas of dissatisfaction are critical. However, genuine, objective insight can be hard to find among what is often just “noise”.

We cover the following sub-sectors:

See our case studies below to find more examples of our work.

  • Cybersecurity
  • HR tech
  • Fintech
  • Enterprise technology
  • Emerging technologies and Automation (e.g. AI, Machine Learning, Data analytics)
  • Supply chain and logistics technology
  • eCommerce and retail tech
  • IT Infrastructure (Software Development, Networking, Cloud)
  • B2B services and solutions
  • Advertising, Marketing, and Media technology

What can we do for you?

At Sapio Research we understand the particular needs of technology companies, as well as your market and audiences. We know the best people to research and how to reach them. Above all, we spend time with you to understand your real requirements and deliver technology research projects that provide insight without ambiguity.

At Sapio Research, our consultants have been conducting market research with technology companies for decades and are experts at what they do. To find out how our market research services can benefit your company, give us a call or drop us an email.

Case Studies

Tech
Crayon
Crayon
The business challenge Crayon is a leading and full-service consultancy specialised in digital transformation. Based in Norway, they employ 3,300 employees in nearly 40 countries....
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Tech
DocuSign
DocuSign
The brief To demonstrate DocuSign's thought leadership and ability to aid global Digital Transformation, by helping them understand what consumers expected from organisations and the...
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Tech
Synchronoss
Synchronoss
The brief To help support their service set, Synchronoss, a provider of mobile software and platform solutions, wanted to show a relationship between enterprise mobility...
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Tech
OpenText
OpenText
The brief To generate insight that would help position OpenText as thought leaders on Digital Transformation and Industry 4.0 in the Manufacturing sectors in the...
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Tech
Iptor
Iptor
The brief To launch their new branding, Iptor, a provider of distribution management software, desired a supporting research piece to grab the attention of the...
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Tech
Zeta
Zeta
The brief Zeta Global, a data driven marketing technology company wanted to explore customer behaviours and attitudes to highlight how companies need to shift their...
Read more

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