
What Are the Questions that Marketers Are Asking Now? – Sapio Research Round Up
When we’re tasked with conducting research for clients, a question that we’re regularly asked is ‘how can we be more sensitive in our campaigns?’
Read more
In data we trust – steps to ensure data quality
The aim of this article is to help you ask the right questions to your research suppliers and give you complete trust in any online survey you run.
Read more
Google Surveys vs Market Research Agencies – Shorter Read
A summary of our exploration of Google Surveys at each stage of the research process, to help you decide which service is a better fit for your needs.
Read more
Google Surveys vs Market Research Agencies – Longer read
We explore Google Surveys at each stage of the research process, to help you decide which service is a better fit for your research needs.
Read more
What are confidence limits and intervals?
After having a number of clients ask what confidence limits actually means we decided it was about time we shared the explanation more widely.
Read more
How to read excel data tables – the basics
If you’ve struggled to interpret data tables that you’ve received back from a market research agency, you’re certainly not alone.
Read more
How to read cross breaks in excel data tables
Cross breaks, also known as cross tabs, allow you to compare the results of a survey between two or more groups of people.
Read more
Tips for analysing international data
Cultural and language differences sometimes make it hard to compare country responses as different cultures tend to answer questions differently.
Read more
The Importance of Marketing Research in Decision Making (And Next-Level Campaigns)
Why your next campaign needs marketing research. Marketing research is your ticket to better campaign decisions.
Read more