Tutorials

As a novel start-up in a poorly-researched space, we needed to validate the problems Whirli is solving. Sapio Research were fantastic partners from start to finish – creative in brainstorming angles, careful in designing the questions, and rigorous in analysing the results. The research brought a wealth of insights, backed by hard figures, for our business decision making and for us to talk about publicly in the press.

Nigel Phan
Founder
Whirli

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Success story

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Supply Chain KPI’s – Which really deliver?

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What Are the Questions that Marketers Are Asking Now? – Sapio Research Round Up
What Are the Questions that Marketers Are Asking Now? – Sapio Research Round Up
When we’re tasked with conducting research for clients, a question that we’re regularly asked is ‘how can we be more sensitive in our campaigns?’
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In data we trust – steps to ensure data quality
In data we trust – steps to ensure data quality
The aim of this article is to help you ask the right questions to your research suppliers and give you complete trust in any online survey you run.
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Google Surveys vs Market Research Agencies – Shorter Read
Google Surveys vs Market Research Agencies – Shorter Read
A summary of our exploration of Google Surveys at each stage of the research process, to help you decide which service is a better fit for your needs.
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Google Surveys vs Market Research Agencies – Longer read
Google Surveys vs Market Research Agencies – Longer read
We explore Google Surveys at each stage of the research process, to help you decide which service is a better fit for your research needs.
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What are confidence limits and intervals?
What are confidence limits and intervals?
After having a number of clients ask what confidence limits actually means we decided it was about time we shared the explanation more widely.
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How to read excel data tables – the basics
How to read excel data tables – the basics
If you’ve struggled to interpret data tables that you’ve received back from a market research agency, you’re certainly not alone.
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How to read cross breaks in excel data tables
How to read cross breaks in excel data tables
Cross breaks, also known as cross tabs, allow you to compare the results of a survey between two or more groups of people.
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Tips for analysing international data
Tips for analysing international data
Cultural and language differences sometimes make it hard to compare country responses as different cultures tend to answer questions differently.
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The Importance of Marketing Research in Decision Making (And Next-Level Campaigns)
The Importance of Marketing Research in Decision Making (And Next-Level Campaigns)
Why your next campaign needs marketing research. Marketing research is your ticket to better campaign decisions.
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Adding value to content research
Adding value to content research
Helping you get the most out of your online polling.
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