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HR and learning technology companies have seen significant growth in their platform use cases due to AI adoption.
HR tech handles recruitment, performance management, and employee engagement.
And learning tech delivers training through LMS platforms, LXPs, e-learning tools, and skills tracking systems.
Both sectors serve overlapping buyers – HR leaders, L&D teams, and people operations.
This means you face common growth challenges:
→ Constant pressure to prove ROI puts every contract at risk when budgets get reviewed
→ Long sales cycles mean deals stall because too many stakeholders need convincing
→ Low user adoption after implementation leads to failed renewals
You’re selling to teams drowning in work, dealing with retention crises, skills gaps, and compliance deadlines, which makes it nearly impossible to get their attention.
So what can market research do for you?
Market research solves all the above problems by giving you what sales teams and marketers need, i.e. narrative-driven insights that you can prove.
Research validates your roadmap against real buyer needs, provides the data to prove ROI, and fuels your sales conversations.
Most importantly, it creates thought leadership content that positions you as the company with answers on retention, skills gaps, or learning effectiveness.
Start H2 with the right kind of research:
Content-focused research
- Bespoke Content & Thought Leadership Research to help inform your marketing and content strategy
- Build external communication plan for PR campaigns and interviews
- Feed your content engine to produce blog-posts, social media posts and lead-gen downloadables
- Amplify your findings to strengthen your industry positioning via webinars and in-person events
- Create trending reports with the help of our Creative Studio
Strategic research
- We provide data-backed Strategic Research, to understand software use-cases and user experience (UX) testing
- Studying the audience and the brand impact to help you amplify your presence
- In depth audience understanding, opportunity analysis, and market segmentation studies
- Combination of Qualitative and Quantitative research to ensure data is balanced
Examples of our work:
