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Understanding Tech Market Research
Understanding Tech Market Research
In the rapidly evolving landscape of technology, businesses find themselves facing immense challenges and opportunities. To remain competitive and make well-informed decisions, it is crucial...
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What is audience understanding research?
What is audience understanding research?
What is audience market research? Audience research is any research conducted on a specific sample in order to find out about their attitudes, behaviours and...
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Kano Analysis
Kano Analysis
What Is Kano Analysis? The Kano Model is an analysis tool to explore and measure customer needs. It’s a way to identify the basic needs...
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What is a market opportunity assessment?
What is a market opportunity assessment?
A market opportunity assessment is the process of synthesising bespoke research and client data to identify opportunities for growth in a specific market or business...
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Understanding Thought Leadership: What Does It Really Mean in 2023?
Understanding Thought Leadership: What Does It Really Mean in 2023?
It seems that in the digital realm of 2023, you can find information and content on almost any topic. Virtually every company now has webpages...
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What is a brand map?
What is a brand map?
A brand map is a visual display of data that shows prospect or customer perceptions of brands, relative to their competition. Several brand descriptors (or...
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What makes a good, robust, and useable research sample?
What makes a good, robust, and useable research sample?
Firstly, what is a research sample? A sample is a subset of a larger population that are included within a research study. Instead of examining...
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Why would a company do Market Research?
Why would a company do Market Research?
The key to any successful business is to understand what it is that your customers want and giving this to them in a way that...
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Why Write a Research Brief? A novice’s guide to helping agencies give you a great proposal
Why Write a Research Brief? A novice’s guide to helping agencies give you a great proposal
Every brief is different, but we offer a couple of pointers on things you might want to think about.
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How to use data sources: Confederation of British Industry (CBI)
How to use data sources: Confederation of British Industry (CBI)
In this blog series we’re putting a list of reliable data sources together and a ‘how to guide’. Each post starts off with an introduction to the database’s purpose and who its aimed at and this one looks at the CBI.
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16 Useful Desk Research Sources and how to use them
16 Useful Desk Research Sources and how to use them
The content page to our handy list of reliable desk research resources and how to use them. Plus a few tips to look out for when you find your own secondary market research sources.
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How to use data sources: BBC Media Action
How to use data sources: BBC Media Action
In this blog series we’re putting a list of reliable data sources together and a ‘how to guide’. Each post starts off with an introduction to the database’s purpose and who its aimed at and this one looks at BBC Media Action.
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6 games to enhance your creativity
6 games to enhance your creativity
6 games you can play that will lead your team to more creative thinking.
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How to use data sources: Society of Motor Manufacturers and Traders (SMMT)
How to use data sources: Society of Motor Manufacturers and Traders (SMMT)
This is about the Society of Motor Manufacturers and Traders (SMMT) data, who can use it and how to use it.
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Detecting Dodgy Research Data
Detecting Dodgy Research Data
The vast majority of online panel members are genuine and honest, but there are always a few spoilsports that we need to look out for. There are a number of checks we do to ensure the data our clients receive is accurate and reliable.
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10 ways to get “look at me” content – Part 2
10 ways to get “look at me” content – Part 2
Here you will find another five tips on how to create newsworthy research content.
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10 ways to get “look at me” content – Part 1
10 ways to get “look at me” content – Part 1
Here you will find five (it’s actually six – bonus!) tips on how to try and reach that content story which doesn’t shout ‘look at me, look at me!’, but which simply turns heads as it walks past…
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Online Research – How to interpret country differences in your data
Online Research – How to interpret country differences in your data
Our handy guide on interpreting international data will show you how to compare results from one country to another.
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Best Practice Guide for Using Statistics in Communications
Best Practice Guide for Using Statistics in Communications
We have provided a short summary of the guide as a quick go-to read to give you an idea of what it’s all about.
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Research in PR – What size should my B2B sample be?
Research in PR – What size should my B2B sample be?
When you ask this question, you don’t want a lecture on statistical significance. You want to know – what sample size is sensible and will be accepted by journalists?
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