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Understanding Tech Market Research
Understanding Tech Market Research
In the rapidly evolving landscape of technology, businesses find themselves facing immense challenges and opportunities. To remain competitive and make well-informed decisions, it is crucial...
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What is audience understanding research?
What is audience understanding research?
What is audience market research? Audience research is any research conducted on a specific sample in order to find out about their attitudes, behaviours and...
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Kano Analysis
Kano Analysis
What Is Kano Analysis? The Kano Model is an analysis tool to explore and measure customer needs. It’s a way to identify the basic needs...
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What is a market opportunity assessment?
What is a market opportunity assessment?
A market opportunity assessment is the process of synthesising bespoke research and client data to identify opportunities for growth in a specific market or business...
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Understanding Thought Leadership: What Does It Really Mean in 2023?
Understanding Thought Leadership: What Does It Really Mean in 2023?
It seems that in the digital realm of 2023, you can find information and content on almost any topic. Virtually every company now has webpages...
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What is a brand map?
What is a brand map?
A brand map is a visual display of data that shows prospect or customer perceptions of brands, relative to their competition. Several brand descriptors (or...
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What makes a good, robust, and useable research sample?
What makes a good, robust, and useable research sample?
Firstly, what is a research sample? A sample is a subset of a larger population that are included within a research study. Instead of examining...
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Why would a company do Market Research?
Why would a company do Market Research?
The key to any successful business is to understand what it is that your customers want and giving this to them in a way that...
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How to read cross breaks in excel data tables
How to read cross breaks in excel data tables
Cross breaks, also known as cross tabs, allow you to compare the results of a survey between two or more groups of people.
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Tips for analysing international data
Tips for analysing international data
Cultural and language differences sometimes make it hard to compare country responses as different cultures tend to answer questions differently.
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The Importance of Marketing Research in Decision Making (And Next-Level Campaigns)
The Importance of Marketing Research in Decision Making (And Next-Level Campaigns)
Why your next campaign needs marketing research. Marketing research is your ticket to better campaign decisions.
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Research for content
Research for content
Adding value to content research and helping you get the most out of it.
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Fork in the road: two routes to data driven persona segmentation
Fork in the road: two routes to data driven persona segmentation
Two different types of data-driven persona to improve targeting and personalisation.
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About that Marketing Club Webinar – What’s the one thing you will change for your marketing plan in 2021?
About that Marketing Club Webinar – What’s the one thing you will change for your marketing plan in 2021?
What’s your one big thing in 2021, improving your listening or productivity skills?
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Are corporate Christmas gifts and experiences worth the effort in a lockdown?
Are corporate Christmas gifts and experiences worth the effort in a lockdown?
With Christmas in the ‘new normal’ coming up, what is the appropriate way to engage with staff, prospects and customers now working from home for the festive period?
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Identifying the magnitude of different influencing characteristics
Identifying the magnitude of different influencing characteristics
Using a deep dive data technique to get to the crux of the messages that will convert.
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Socially distanced lead generation – improving your online visibility
Socially distanced lead generation – improving your online visibility
The advantages of paid search opportunities; How to increase the amount of visitors finding you on Google; Tips to attracting attention on LinkedIn
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Accelerating your marketing and sales out of Lockdown
Accelerating your marketing and sales out of Lockdown
Accelerating your sales and marketing out of lockdown, hints and tips.
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6 tips for launching research projects that deliver results
6 tips for launching research projects that deliver results
Sapio Research’s Managing Partner joins Eclat Marketing to share practical advice on creating research projects that will deliver results across PR and marketing.
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