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Understanding Tech Market Research
Understanding Tech Market Research
In the rapidly evolving landscape of technology, businesses find themselves facing immense challenges and opportunities. To remain competitive and make well-informed decisions, it is crucial...
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What is audience understanding research?
What is audience understanding research?
What is audience market research? Audience research is any research conducted on a specific sample in order to find out about their attitudes, behaviours and...
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Kano Analysis
Kano Analysis
What Is Kano Analysis? The Kano Model is an analysis tool to explore and measure customer needs. It’s a way to identify the basic needs...
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What is a market opportunity assessment?
What is a market opportunity assessment?
A market opportunity assessment is the process of synthesising bespoke research and client data to identify opportunities for growth in a specific market or business...
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Understanding Thought Leadership: What Does It Really Mean in 2024?
Understanding Thought Leadership: What Does It Really Mean in 2024?
It's about getting evidence to back up opinions, and push ahead It seems that these days, you can find information and content on almost any...
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What is a brand map?
What is a brand map?
A brand map is a visual display of data that shows prospect or customer perceptions of brands, relative to their competition. Several brand descriptors (or...
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What makes a good, robust, and useable research sample?
What makes a good, robust, and useable research sample?
Firstly, what is a research sample? A sample is a subset of a larger population that are included within a research study. Instead of examining...
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Why would a company do Market Research?
Why would a company do Market Research?
The key to any successful business is to understand what it is that your customers want and giving this to them in a way that...
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Best Practice Guide for Using Statistics in Communications
Best Practice Guide for Using Statistics in Communications
We have provided a short summary of the guide as a quick go-to read to give you an idea of what it’s all about.
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Research in PR – What size should my B2B sample be?
Research in PR – What size should my B2B sample be?
When you ask this question, you don’t want a lecture on statistical significance. You want to know – what sample size is sensible and will be accepted by journalists?
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