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Understanding tech market research
Understanding tech market research
Businesses today face immense challenges and opportunities; and to remain competitive and make well-informed decisions, it is crucial to build a deep understanding of the...
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What makes a good, robust, and usable research sample?
What makes a good, robust, and usable research sample?
This is a question we see very often. It strikes at the heart of the purpose that research serves, and how we can maximise its...
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The complete guide to thought leadership
The complete guide to thought leadership
Chapter 1 – How to become a successful thought leader It seems that these days, you can find information and content on almost any topic....
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The complete guide to content marketing
The complete guide to content marketing
Chapter 1: How to succeed at B2B content marketing What is content marketing, and how is it different from thought leadership?  As businesses compete for...
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How to avoid flat and unreliable data
How to avoid flat and unreliable data
Have you ever found research data to be flat and unreliable, making it difficult to use? Whether you’re a novice or a veteran at leveraging...
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Four research methods for the modern marketer
Four research methods for the modern marketer
Why is market research important? 📊 Around two years ago, I read this piece by Mark Ritson in the MarketingWeek, on why you should spend...
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Using market research in PR and communications
Using market research in PR and communications
Why is market research important in PR and communications? Agencies HAVE to create the right opportunities for their clients, because intuition alone won't make the...
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Top tips for research questionnaire design
Top tips for research questionnaire design
A well-thought-out questionnaire is the backbone of any great piece of research. However, this is often overlooked as people tend to focus on the output...
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What is audience understanding research?
What is audience understanding research?
What is audience market research? Audience research is any research conducted on a specific sample in order to find out about their attitudes, behaviours and...
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Ranking questions in PR Research – Not my cup of tea
Ranking questions in PR Research – Not my cup of tea
Ranking questions in PR Research are not our cup of tea – here’s why!
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Tips for using research (cheaply) in the era of fake news
Tips for using research (cheaply) in the era of fake news
A quick check list for spotting fake news in secondary data sources.
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How to use data sources: The Office For National Statistics
How to use data sources: The Office For National Statistics
This is about the office for national statistics data, who can use it and how to use it.
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Five (free) ways to understand your target audience
Five (free) ways to understand your target audience
See how Audience Understanding can be done without primary research.
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How to use data sources: Full Fact
How to use data sources: Full Fact
Full Facts is UK’s independent fact checking charity.
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How to use data sources: Science Daily
How to use data sources: Science Daily
Science daily is becoming more popular as a tool for content generation and it is used by newspapers, magazines and bloggers.
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How to use data sources: Google Trends
How to use data sources: Google Trends
Google Trends is an open source web analytics tool that tracks how often a search-term is entered into the search engine across different regions of the world.
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Theory behind the ContentPlay creativity sessions
Theory behind the ContentPlay creativity sessions
The balance of process and randomness to create great ideas: the reason why ignoring things for a while can often lead to the best ideas.
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How to use data sources: Eurostat
How to use data sources: Eurostat
In this blog series we’re putting a list of reliable data sources together and a ‘how to guide’. Each post starts off with an introduction to the database’s purpose and who its aimed at and this one looks at Eurostat.
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Why Write a Research Brief? A novice’s guide to helping agencies give you a great proposal
Why Write a Research Brief? A novice’s guide to helping agencies give you a great proposal
Every brief is different, but we offer a couple of pointers on things you might want to think about.
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How to use data sources: Confederation of British Industry (CBI)
How to use data sources: Confederation of British Industry (CBI)
In this blog series we’re putting a list of reliable data sources together and a ‘how to guide’. Each post starts off with an introduction to the database’s purpose and who its aimed at and this one looks at the CBI.
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16 Useful Desk Research Sources and how to use them
16 Useful Desk Research Sources and how to use them
The content page to our handy list of reliable desk research resources and how to use them. Plus a few tips to look out for when you find your own secondary market research sources.
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