How to use data sources: Society of Motor Manufacturers and Traders (SMMT)
This is about the Society of Motor Manufacturers and Traders (SMMT) data, who can use it and how to use it.Read more
Online Research – How to interpret country differences in your data
Our handy guide on interpreting international data will show you how to compare results from one country to another.Read more
Best Practice Guide for Using Statistics in Communications
We have provided a short summary of the guide as a quick go-to read to give you an idea of what it’s all about.Read more
Research in PR – What size should my B2B sample be?
When you ask this question, you don’t want a lecture on statistical significance. You want to know – what sample size is sensible and will be accepted by journalists?Read more