Ranking questions in PR Research – Not my cup of tea
Ranking questions in PR Research are not our cup of tea – here’s why!
Read more
Tips for using research (cheaply) in the era of fake news
A quick check list for spotting fake news in secondary data sources.
Read more
How to use data sources: The Office For National Statistics
This is about the office for national statistics data, who can use it and how to use it.
Read more
Five (free) ways to understand your target audience
See how Audience Understanding can be done without primary research.
Read more
How to use data sources: Science Daily
Science daily is becoming more popular as a tool for content generation and it is used by newspapers, magazines and bloggers.
Read more
How to use data sources: Google Trends
Google Trends is an open source web analytics tool that tracks how often a search-term is entered into the search engine across different regions of the world.
Read more
Theory behind the ContentPlay creativity sessions
The balance of process and randomness to create great ideas: the reason why ignoring things for a while can often lead to the best ideas.
Read more
How to use data sources: Eurostat
In this blog series we’re putting a list of reliable data sources together and a ‘how to guide’. Each post starts off with an introduction to the database’s purpose and who its aimed at and this one looks at Eurostat.
Read more
Why Write a Research Brief? A novice’s guide to helping agencies give you a great proposal
Every brief is different, but we offer a couple of pointers on things you might want to think about.
Read more
How to use data sources: Confederation of British Industry (CBI)
In this blog series we’re putting a list of reliable data sources together and a ‘how to guide’. Each post starts off with an introduction to the database’s purpose and who its aimed at and this one looks at the CBI.
Read more
16 Useful Desk Research Sources and how to use them
The content page to our handy list of reliable desk research resources and how to use them. Plus a few tips to look out for when you find your own secondary market research sources.
Read more
