Tutorials

As a novel start-up in a poorly-researched space, we needed to validate the problems Whirli is solving. Sapio Research were fantastic partners from start to finish – creative in brainstorming angles, careful in designing the questions, and rigorous in analysing the results. The research brought a wealth of insights, backed by hard figures, for our business decision making and for us to talk about publicly in the press.

Nigel Phan
Founder
Whirli

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Storm12

How including an insights proposal differentiates Marketing Agencies at the pitch stage.

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Research in PR – What size should my B2B sample be?
Research in PR – What size should my B2B sample be?
When you ask this question, you don’t want a lecture on statistical significance. You want to know – what sample size is sensible and will be accepted by journalists?
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