Tutorials

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Understanding tech market research
Understanding tech market research
Businesses today face immense challenges and opportunities; and to remain competitive and make well-informed decisions, it is crucial to build a deep understanding of the...
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What makes a good, robust, and usable research sample?
What makes a good, robust, and usable research sample?
This is a question we see very often. It strikes at the heart of the purpose that research serves, and how we can maximise its...
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The complete guide to thought leadership
The complete guide to thought leadership
Chapter 1 – How to become a successful thought leader It seems that these days, you can find information and content on almost any topic....
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The complete guide to content marketing
The complete guide to content marketing
Chapter 1: How to succeed at B2B content marketing What is content marketing, and how is it different from thought leadership?  As businesses compete for...
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How to avoid flat and unreliable data
How to avoid flat and unreliable data
Have you ever found research data to be flat and unreliable, making it difficult to use? Whether you’re a novice or a veteran at leveraging...
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Four research methods for the modern marketer
Four research methods for the modern marketer
Why is market research important? 📊 Around two years ago, I read this piece by Mark Ritson in the MarketingWeek, on why you should spend...
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Using market research in PR and communications
Using market research in PR and communications
Why is market research important in PR and communications? Agencies HAVE to create the right opportunities for their clients, because intuition alone won't make the...
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Top tips for research questionnaire design
Top tips for research questionnaire design
A well-thought-out questionnaire is the backbone of any great piece of research. However, this is often overlooked as people tend to focus on the output...
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What is audience understanding research?
What is audience understanding research?
What is audience market research? Audience research is any research conducted on a specific sample in order to find out about their attitudes, behaviours and...
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Understanding your excel data tables
Understanding your excel data tables
Data tables are a great way to show your data broken down into lots of different audience groups – but lots of numbers and columns can look confusing at first.
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A view from the outside: How 2 charities worked in partnership to deliver stand-out campaigns
A view from the outside: How 2 charities worked in partnership to deliver stand-out campaigns
PRCA Charity & Not-for-Profit Group event: Creativity in collaboration – How to work in partnership to deliver stand-out campaigns 27th February 2018.
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A view from the outside: Broadcast media tips for PRs
A view from the outside: Broadcast media tips for PRs
Hints and tips from the PRCA Technology and Broadcast Group Event: Tech opportunities in Broadcast 6th Feb 2018.
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How to use data sources: United Nations (UN)
How to use data sources: United Nations (UN)
This is about the United Nations (UN) data, who can use it and how to use it.
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How to use data sources: The World Bank
How to use data sources: The World Bank
This is about The World Bank, who can use it and how to use it.
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How to use data sources: The Organisation for Economic Co-operation and Development (OECD)
How to use data sources: The Organisation for Economic Co-operation and Development (OECD)
This is about The Organisation for Economic Co-operation and Development (OECD) data, who can use it and how to use it.
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How to use data sources: Statista
How to use data sources: Statista
This is about Statista data, who can use it and how to use it.
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How to use data sources: United States Census Bureau
How to use data sources: United States Census Bureau
This is about the United States Census Bureau data, who can use it and how to use it.
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How to use data sources: World Trade Organisation (WTO)
How to use data sources: World Trade Organisation (WTO)
This is about the The World Trade Organization (WTO) data, who can use it and how to use it.
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How to use data sources: International Monetary Fund (IMF)
How to use data sources: International Monetary Fund (IMF)
This is about IMF’s data, who can use it and how to use it.
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How to use data sources: The Health and Safety Executive
How to use data sources: The Health and Safety Executive
This is about The Health and Safety Executive (HSE) data, who can use it and how to use it.
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How to use data sources: The National Minimum Data Set – Social Care (NMDS-SC)
How to use data sources: The National Minimum Data Set – Social Care (NMDS-SC)
This is about The National Minimum Data Set for Social Care (NMDS-SC) data, who can use it and how to use it.
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