The research project has been such a valuable tool, both for giving us the confidence to proceed and for bringing funders on-board. As a relatively young, small charity, market research at this scale is not something we’d engaged in before, but the insights delivered means we’re definitely considering it for future initiatives.
Success story
Synchronoss
Enterprise Mobility – The benefits delivered.
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How to use data sources: Science Daily
Science daily is becoming more popular as a tool for content generation and it is used by newspapers, magazines and bloggers.
Read more How to use data sources: Google Trends
Google Trends is an open source web analytics tool that tracks how often a search-term is entered into the search engine across different regions of the world.
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Theory behind the ContentPlay creativity sessions
The balance of process and randomness to create great ideas: the reason why ignoring things for a while can often lead to the best ideas.
Read more How to use data sources: Eurostat
In this blog series we’re putting a list of reliable data sources together and a ‘how to guide’. Each post starts off with an introduction to the database’s purpose and who its aimed at and this one looks at Eurostat.
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Why Write a Research Brief? A novice’s guide to helping agencies give you a great proposal
Every brief is different, but we offer a couple of pointers on things you might want to think about.
Read more How to use data sources: Confederation of British Industry (CBI)
In this blog series we’re putting a list of reliable data sources together and a ‘how to guide’. Each post starts off with an introduction to the database’s purpose and who its aimed at and this one looks at the CBI.
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16 Useful Desk Research Sources and how to use them
The content page to our handy list of reliable desk research resources and how to use them. Plus a few tips to look out for when you find your own secondary market research sources.
Read more How to use data sources: BBC Media Action
In this blog series we’re putting a list of reliable data sources together and a ‘how to guide’. Each post starts off with an introduction to the database’s purpose and who its aimed at and this one looks at BBC Media Action.
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6 games to enhance your creativity
6 games you can play that will lead your team to more creative thinking.
Read more How to use data sources: Society of Motor Manufacturers and Traders (SMMT)
This is about the Society of Motor Manufacturers and Traders (SMMT) data, who can use it and how to use it.
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Detecting Dodgy Research Data
The vast majority of online panel members are genuine and honest, but there are always a few spoilsports that we need to look out for. There are a number of checks we do to ensure the data our clients receive is accurate and reliable.
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