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Understanding Tech Market Research
Understanding Tech Market Research
In the rapidly evolving landscape of technology, businesses find themselves facing immense challenges and opportunities. To remain competitive and make well-informed decisions, it is crucial...
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What is audience understanding research?
What is audience understanding research?
What is audience market research? Audience research is any research conducted on a specific sample in order to find out about their attitudes, behaviours and...
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Kano Analysis
Kano Analysis
What Is Kano Analysis? The Kano Model is an analysis tool to explore and measure customer needs. It’s a way to identify the basic needs...
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What is a market opportunity assessment?
What is a market opportunity assessment?
A market opportunity assessment is the process of synthesising bespoke research and client data to identify opportunities for growth in a specific market or business...
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Understanding Thought Leadership: What Does It Really Mean in 2024?
Understanding Thought Leadership: What Does It Really Mean in 2024?
It's about getting evidence to back up opinions, and push ahead It seems that these days, you can find information and content on almost any...
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What is a brand map?
What is a brand map?
A brand map is a visual display of data that shows prospect or customer perceptions of brands, relative to their competition. Several brand descriptors (or...
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What makes a good, robust, and useable research sample?
What makes a good, robust, and useable research sample?
Firstly, what is a research sample? A sample is a subset of a larger population that are included within a research study. Instead of examining...
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Why would a company do Market Research?
Why would a company do Market Research?
The key to any successful business is to understand what it is that your customers want and giving this to them in a way that...
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How to use data sources: International Monetary Fund (IMF)
How to use data sources: International Monetary Fund (IMF)
This is about IMF’s data, who can use it and how to use it.
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How to use data sources: The Health and Safety Executive
How to use data sources: The Health and Safety Executive
This is about The Health and Safety Executive (HSE) data, who can use it and how to use it.
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How to use data sources: The National Minimum Data Set – Social Care (NMDS-SC)
How to use data sources: The National Minimum Data Set – Social Care (NMDS-SC)
This is about The National Minimum Data Set for Social Care (NMDS-SC) data, who can use it and how to use it.
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Ranking questions in PR Research – Not my cup of tea
Ranking questions in PR Research – Not my cup of tea
Ranking questions in PR Research are not our cup of tea – here’s why!
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Tips for using research (cheaply) in the era of fake news
Tips for using research (cheaply) in the era of fake news
A quick check list for spotting fake news in secondary data sources.
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How to use data sources: The Office For National Statistics
How to use data sources: The Office For National Statistics
This is about the office for national statistics data, who can use it and how to use it.
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Five (free) ways to understand your target audience
Five (free) ways to understand your target audience
See how Audience Understanding can be done without primary research.
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How to use data sources: Full Fact
How to use data sources: Full Fact
Full Facts is UK’s independent fact checking charity.
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How to use data sources: Science Daily
How to use data sources: Science Daily
Science daily is becoming more popular as a tool for content generation and it is used by newspapers, magazines and bloggers.
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How to use data sources: Google Trends
How to use data sources: Google Trends
Google Trends is an open source web analytics tool that tracks how often a search-term is entered into the search engine across different regions of the world.
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Theory behind the ContentPlay creativity sessions
Theory behind the ContentPlay creativity sessions
The balance of process and randomness to create great ideas: the reason why ignoring things for a while can often lead to the best ideas.
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How to use data sources: Eurostat
How to use data sources: Eurostat
In this blog series we’re putting a list of reliable data sources together and a ‘how to guide’. Each post starts off with an introduction to the database’s purpose and who its aimed at and this one looks at Eurostat.
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