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Understanding Tech Market Research
Understanding Tech Market Research
In the rapidly evolving landscape of technology, businesses find themselves facing immense challenges and opportunities. To remain competitive and make well-informed decisions, it is crucial...
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What is audience understanding research?
What is audience understanding research?
What is audience market research? Audience research is any research conducted on a specific sample in order to find out about their attitudes, behaviours and...
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Kano Analysis
Kano Analysis
What Is Kano Analysis? The Kano Model is an analysis tool to explore and measure customer needs. It’s a way to identify the basic needs...
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What is a market opportunity assessment?
What is a market opportunity assessment?
A market opportunity assessment is the process of synthesising bespoke research and client data to identify opportunities for growth in a specific market or business...
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Understanding Thought Leadership: What Does It Really Mean in 2023?
Understanding Thought Leadership: What Does It Really Mean in 2023?
It seems that in the digital realm of 2023, you can find information and content on almost any topic. Virtually every company now has webpages...
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What is a brand map?
What is a brand map?
A brand map is a visual display of data that shows prospect or customer perceptions of brands, relative to their competition. Several brand descriptors (or...
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What makes a good, robust, and useable research sample?
What makes a good, robust, and useable research sample?
Firstly, what is a research sample? A sample is a subset of a larger population that are included within a research study. Instead of examining...
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Why would a company do Market Research?
Why would a company do Market Research?
The key to any successful business is to understand what it is that your customers want and giving this to them in a way that...
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5 Ways Data Visualisation Can Benefit Marketers
5 Ways Data Visualisation Can Benefit Marketers
Data visualisation has become standard practice for business marketing strategies and are vital to a company’s success.
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What on earth is a Cross-break?
What on earth is a Cross-break?
Explaining the many terms used for a ‘cross-break’ by clients, as well as many others such as repertoire, top 2 boxes etc.
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Understanding your excel data tables
Understanding your excel data tables
Data tables are a great way to show your data broken down into lots of different audience groups – but lots of numbers and columns can look confusing at first.
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A view from the outside: How 2 charities worked in partnership to deliver stand-out campaigns
A view from the outside: How 2 charities worked in partnership to deliver stand-out campaigns
PRCA Charity & Not-for-Profit Group event: Creativity in collaboration – How to work in partnership to deliver stand-out campaigns 27th February 2018.
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A view from the outside: Broadcast media tips for PRs
A view from the outside: Broadcast media tips for PRs
Hints and tips from the PRCA Technology and Broadcast Group Event: Tech opportunities in Broadcast 6th Feb 2018.
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How to use data sources: United Nations (UN)
How to use data sources: United Nations (UN)
This is about the United Nations (UN) data, who can use it and how to use it.
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How to use data sources: The World Bank
How to use data sources: The World Bank
This is about The World Bank, who can use it and how to use it.
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How to use data sources: The Organisation for Economic Co-operation and Development (OECD)
How to use data sources: The Organisation for Economic Co-operation and Development (OECD)
This is about The Organisation for Economic Co-operation and Development (OECD) data, who can use it and how to use it.
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How to use data sources: Statista
How to use data sources: Statista
This is about Statista data, who can use it and how to use it.
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How to use data sources: United States Census Bureau
How to use data sources: United States Census Bureau
This is about the United States Census Bureau data, who can use it and how to use it.
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How to use data sources: World Trade Organisation (WTO)
How to use data sources: World Trade Organisation (WTO)
This is about the The World Trade Organization (WTO) data, who can use it and how to use it.
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How to use data sources: International Monetary Fund (IMF)
How to use data sources: International Monetary Fund (IMF)
This is about IMF’s data, who can use it and how to use it.
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