Tutorials

Our Top Tutorials

Understanding tech market research

Businesses today face immense challenges and opportunities; and to remain competitive and make well-informed decisions, it is crucial to build a deep understanding of the...

What makes a good, robust, and usable research sample?

This is a question we see very often. It strikes at the heart of the purpose that research serves, and how we can maximise its...

The complete guide to thought leadership

Chapter 1 – How to become a successful thought leader It seems that these days, you can find information and content on almost any topic....

The complete guide to content marketing

Chapter 1: How to succeed at B2B content marketing What is content marketing, and how is it different from thought leadership? As businesses compete for...

How to avoid flat and unreliable data

Have you ever found research data to be flat and unreliable, making it difficult to use? Whether you’re a novice or a veteran at leveraging...

Four research methods for the modern marketer

Why is market research important? 📊 Around two years ago, I read this piece by Mark Ritson in the MarketingWeek, on why you should spend...

Using market research in PR and communications

Why is market research important in PR and communications? Agencies HAVE to create the right opportunities for their clients, because intuition alone won't make the...

Top tips for research questionnaire design

What is audience understanding research?

What is audience market research? Audience research is any research conducted on a specific sample in order to find out about their attitudes, behaviours and...

The Importance of Marketing Research in Decision Making (And Next-Level Campaigns)

Why your next campaign needs marketing research. Marketing research is your ticket to better campaign decisions.

Research for content

Adding value to content research and helping you get the most out of it.

Fork in the road: two routes to data driven persona segmentation

Two different types of data-driven persona to improve targeting and personalisation.

About that Marketing Club Webinar – What’s the one thing you will change for your marketing plan in 2021?

What’s your one big thing in 2021, improving your listening or productivity skills?

Are corporate Christmas gifts and experiences worth the effort in a lockdown?

With Christmas in the ‘new normal’ coming up, what is the appropriate way to engage with staff, prospects and customers now working from home for the festive period?

Identifying the magnitude of different influencing characteristics

Using a deep dive data technique to get to the crux of the messages that will convert.

Socially distanced lead generation – improving your online visibility

The advantages of paid search opportunities; How to increase the amount of visitors finding you on Google; Tips to attracting attention on LinkedIn

Accelerating your marketing and sales out of Lockdown

Accelerating your sales and marketing out of lockdown, hints and tips.

6 tips for launching research projects that deliver results

Sapio Research’s Managing Partner joins Eclat Marketing to share practical advice on creating research projects that will deliver results across PR and marketing.