The work Sapio carried out has given us clearer visibility on our customers views and perceptions. It has enabled our organisation to have an increased focus on the areas that really matter to our customers and to also celebrate the positive feedback that we received as part of the process
Success story
Tangle Teezer
Award-Winning PR | Hair-raising research tackles underrepresentation and wins hearts.
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How to use data sources: World Trade Organisation (WTO)
This is about the The World Trade Organization (WTO) data, who can use it and how to use it.
Read more How to use data sources: International Monetary Fund (IMF)
This is about IMF’s data, who can use it and how to use it.
Read more How to use data sources: The Health and Safety Executive
This is about The Health and Safety Executive (HSE) data, who can use it and how to use it.
Read more How to use data sources: The National Minimum Data Set – Social Care (NMDS-SC)
This is about The National Minimum Data Set for Social Care (NMDS-SC) data, who can use it and how to use it.
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Ranking questions in PR Research – Not my cup of tea
Ranking questions in PR Research are not our cup of tea – here’s why!
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Tips for using research (cheaply) in the era of fake news
A quick check list for spotting fake news in secondary data sources.
Read more How to use data sources: The Office For National Statistics
This is about the office for national statistics data, who can use it and how to use it.
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Five (free) ways to understand your target audience
See how Audience Understanding can be done without primary research.
Read more How to use data sources: Science Daily
Science daily is becoming more popular as a tool for content generation and it is used by newspapers, magazines and bloggers.
Read more How to use data sources: Google Trends
Google Trends is an open source web analytics tool that tracks how often a search-term is entered into the search engine across different regions of the world.
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Theory behind the ContentPlay creativity sessions
The balance of process and randomness to create great ideas: the reason why ignoring things for a while can often lead to the best ideas.
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