
Identifying the magnitude of different influencing characteristics
Using a deep dive data technique to get to the crux of the messages that will convert.
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Socially distanced lead generation – improving your online visibility
The advantages of paid search opportunities; How to increase the amount of visitors finding you on Google; Tips to attracting attention on LinkedIn
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Accelerating your marketing and sales out of Lockdown
Accelerating your sales and marketing out of lockdown, hints and tips.
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6 tips for launching research projects that deliver results
Sapio Research’s Managing Partner joins Eclat Marketing to share practical advice on creating research projects that will deliver results across PR and marketing.
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What are personas?
Sapio’s guide to the different types of personas and what you should include in yours.
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What is brand research?
Providing objective evidence to harness abstract concepts for leveraging brand strength and persuading customers to curry favour.
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5 Ways Data Visualisation Can Benefit Marketers
Data visualisation has become standard practice for business marketing strategies and are vital to a company’s success.
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What on earth is a Cross-break?
Explaining the many terms used for a ‘cross-break’ by clients, as well as many others such as repertoire, top 2 boxes etc.
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Understanding your excel data tables
Data tables are a great way to show your data broken down into lots of different audience groups – but lots of numbers and columns can look confusing at first.
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A view from the outside: How 2 charities worked in partnership to deliver stand-out campaigns
PRCA Charity & Not-for-Profit Group event: Creativity in collaboration – How to work in partnership to deliver stand-out campaigns 27th February 2018.
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A view from the outside: Broadcast media tips for PRs
Hints and tips from the PRCA Technology and Broadcast Group Event: Tech opportunities in Broadcast 6th Feb 2018.
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How to use data sources: United Nations (UN)
This is about the United Nations (UN) data, who can use it and how to use it.
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