The Importance of Marketing Research in Decision Making (And Next-Level Campaigns)
Why your next campaign needs marketing research. Marketing research is your ticket to better campaign decisions.Read more
Fork in the road: two routes to data driven persona segmentation
Two different types of data-driven persona to improve targeting and personalisation.Read more
About that Marketing Club Webinar – What’s the one thing you will change for your marketing plan in 2021?
What’s your one big thing in 2021, improving your listening or productivity skills?Read more
Are corporate Christmas gifts and experiences worth the effort in a lockdown?
With Christmas in the ‘new normal’ coming up, what is the appropriate way to engage with staff, prospects and customers now working from home for the festive period?Read more
Identifying the magnitude of different influencing characteristics
Using a deep dive data technique to get to the crux of the messages that will convert.Read more
Socially distanced lead generation – improving your online visibility
The advantages of paid search opportunities; How to increase the amount of visitors finding you on Google; Tips to attracting attention on LinkedInRead more
Accelerating your marketing and sales out of Lockdown
Accelerating your sales and marketing out of lockdown, hints and tips.Read more
6 tips for launching research projects that deliver results
Sapio Research’s Managing Partner joins Eclat Marketing to share practical advice on creating research projects that will deliver results across PR and marketing.Read more