Why would a company do Market Research?
The key to any successful business is to understand what it is that your customers want and giving this to them in a way that is profitable for you.
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What is a market opportunity assessment?
Market opportunity assessment, what it is and the growth strategies taken by some household name brands.
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What is audience understanding research?
Audience research is any research conducted on a specific sample in order to find out about their attitudes, behaviours and habits – i.e. to understand them.
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What Are the Questions that Marketers Are Asking Now? – Sapio Research Round Up
When we’re tasked with conducting research for clients, a question that we’re regularly asked is ‘how can we be more sensitive in our campaigns?’
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Google Surveys vs Market Research Agencies – Shorter Read
A summary of our exploration of Google Surveys at each stage of the research process, to help you decide which service is a better fit for your needs.
Read more Google Surveys vs Market Research Agencies – Longer read
We explore Google Surveys at each stage of the research process, to help you decide which service is a better fit for your research needs.
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What are confidence limits and intervals?
After having a number of clients ask what confidence limits actually means we decided it was about time we shared the explanation more widely.
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How to read excel data tables – the basics
If you’ve struggled to interpret data tables that you’ve received back from a market research agency, you’re certainly not alone.
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How to read cross breaks in Excel data tables
Cross breaks, also known as cross tabs, allow you to compare the results of a survey between two or more groups of people.
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Tips for analysing international data
Cultural and language differences sometimes make it hard to compare country responses as different cultures tend to answer questions differently.
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