
What is brand research?
Providing objective evidence to harness abstract concepts for leveraging brand strength and persuading customers to curry favour.
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What is audience understanding research?
Audience research is essentially any research conducted on a specific sample in order to find out about their attitudes, behaviours and habits – i.e. to understand them.
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5 Ways Data Visualisation Can Benefit Marketers
Data visualisation has become standard practice for business marketing strategies and are vital to a company’s success.
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What on earth is a Cross-break?
Explaining the many terms used for a ‘cross-break’ by clients, as well as many others such as repertoire, top 2 boxes etc.
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Understanding your excel data tables
Data tables are a great way to show your data broken down into lots of different audience groups – but lots of numbers and columns can look confusing at first.
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A view from the outside: How 2 charities worked in partnership to deliver stand-out campaigns
PRCA Charity & Not-for-Profit Group event: Creativity in collaboration – How to work in partnership to deliver stand-out campaigns 27th February 2018.
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A view from the outside: Broadcast media tips for PRs
Hints and tips from the PRCA Technology and Broadcast Group Event: Tech opportunities in Broadcast 6th Feb 2018.
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How to use data sources: United Nations (UN)
This is about the United Nations (UN) data, who can use it and how to use it.
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How to use data sources: The World Bank
This is about The World Bank, who can use it and how to use it.
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How to use data sources: The Organisation for Economic Co-operation and Development (OECD)
This is about The Organisation for Economic Co-operation and Development (OECD) data, who can use it and how to use it.
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How to use data sources: Statista
This is about Statista data, who can use it and how to use it.
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How to use data sources: United States Census Bureau
This is about the United States Census Bureau data, who can use it and how to use it.
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