Sapio research were a brilliant partner for our Electric is Now project, helping us hone the perfect survey to tap into UK consumers’ barriers, motivators and sources of influence when it comes to the purchase of electric vehicles. The resulting report has formed the linchpin of our agency’s new business strategy, with the accompanying launch event generating many leads, one of which has been converted into a piece of new business already!
Success story
Iptor
Supply Chain KPI’s – Which really deliver?
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Google Surveys vs Market Research Agencies – Shorter Read
A summary of our exploration of Google Surveys at each stage of the research process, to help you decide which service is a better fit for your needs.
Read more Google Surveys vs Market Research Agencies – Longer read
We explore Google Surveys at each stage of the research process, to help you decide which service is a better fit for your research needs.
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What are confidence limits and intervals?
After having a number of clients ask what confidence limits actually means we decided it was about time we shared the explanation more widely.
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How to read excel data tables – the basics
If you’ve struggled to interpret data tables that you’ve received back from a market research agency, you’re certainly not alone.
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How to read cross breaks in excel data tables
Cross breaks, also known as cross tabs, allow you to compare the results of a survey between two or more groups of people.
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Tips for analysing international data
Cultural and language differences sometimes make it hard to compare country responses as different cultures tend to answer questions differently.
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The Importance of Marketing Research in Decision Making (And Next-Level Campaigns)
Why your next campaign needs marketing research. Marketing research is your ticket to better campaign decisions.
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Research for content
Adding value to content research and helping you get the most out of it.
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Fork in the road: two routes to data driven persona segmentation
Two different types of data-driven persona to improve targeting and personalisation.
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About that Marketing Club Webinar – What’s the one thing you will change for your marketing plan in 2021?
What’s your one big thing in 2021, improving your listening or productivity skills?
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Are corporate Christmas gifts and experiences worth the effort in a lockdown?
With Christmas in the ‘new normal’ coming up, what is the appropriate way to engage with staff, prospects and customers now working from home for the festive period?
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