Tutorials

Two different types of data-driven persona to improve targeting and personalisation.

What’s your one big thing in 2021, improving your listening or productivity skills?

With Christmas in the ‘new normal’ coming up, what is the appropriate way to engage with staff, prospects and customers now working from home for the festive period?

Using a deep dive data technique to get to the crux of the messages that will convert.

Market opportunity assessment, what it is and the growth strategies taken by some household name brands.

The key to any successful business is to understand what it is that your customers want and giving this to them in a way that is profitable for you.

The advantages of paid search opportunities; How to increase the amount of visitors finding you on Google; Tips to attracting attention on LinkedIn

Accelerating your sales and marketing out of lockdown, hints and tips.

Sapio Research’s Managing Partner joins Eclat Marketing to share practical advice on creating research projects that will deliver results across PR and marketing.

Brand maps are also known as correspondence maps, but the term ‘brand map’ is occasionally used by marketers and researchers to describe ‘perceptual maps’.

The four elements of good thought leadership, and how to achieve them.

Sapio’s guide to the different types of personas and what you should include in yours.