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Fork in the road: two routes to data driven persona segmentation
Two different types of data-driven persona to improve targeting and personalisation.Read more
About that Marketing Club Webinar – What’s the one thing you will change for your marketing plan in 2021?
What’s your one big thing in 2021, improving your listening or productivity skills?Read more
Are corporate Christmas gifts and experiences worth the effort in a lockdown?
With Christmas in the ‘new normal’ coming up, what is the appropriate way to engage with staff, prospects and customers now working from home for the festive period?Read more
Identifying the magnitude of different influencing characteristics
Using a deep dive data technique to get to the crux of the messages that will convert.Read more
What is a market opportunity assessment?
Market opportunity assessment, what it is and the growth strategies taken by some household name brands.Read more
Why would a company do Market Research?
The key to any successful business is to understand what it is that your customers want and giving this to them in a way that is profitable for you.Read more
Socially distanced lead generation – improving your online visibility
The advantages of paid search opportunities; How to increase the amount of visitors finding you on Google; Tips to attracting attention on LinkedInRead more
Accelerating your marketing and sales out of Lockdown
Accelerating your sales and marketing out of lockdown, hints and tips.Read more
6 tips for launching research projects that deliver results
Sapio Research’s Managing Partner joins Eclat Marketing to share practical advice on creating research projects that will deliver results across PR and marketing.Read more
What is a brand map?
Brand maps are also known as correspondence maps, but the term ‘brand map’ is occasionally used by marketers and researchers to describe ‘perceptual maps’.Read more
What is meant by thought leadership?
The four elements of good thought leadership, and how to achieve them.Read more
What are personas?
Sapio’s guide to the different types of personas and what you should include in yours.Read more