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Understanding Tech Market Research
Understanding Tech Market Research
In the rapidly evolving landscape of technology, businesses find themselves facing immense challenges and opportunities. To remain competitive and make well-informed decisions, it is crucial...
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What is audience understanding research?
What is audience understanding research?
What is audience market research? Audience research is any research conducted on a specific sample in order to find out about their attitudes, behaviours and...
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Kano Analysis
Kano Analysis
What Is Kano Analysis? The Kano Model is an analysis tool to explore and measure customer needs. It’s a way to identify the basic needs...
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What is a market opportunity assessment?
What is a market opportunity assessment?
A market opportunity assessment is the process of synthesising bespoke research and client data to identify opportunities for growth in a specific market or business...
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Understanding Thought Leadership: What Does It Really Mean in 2023?
Understanding Thought Leadership: What Does It Really Mean in 2023?
It seems that in the digital realm of 2023, you can find information and content on almost any topic. Virtually every company now has webpages...
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What is a brand map?
What is a brand map?
A brand map is a visual display of data that shows prospect or customer perceptions of brands, relative to their competition. Several brand descriptors (or...
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What makes a good, robust, and useable research sample?
What makes a good, robust, and useable research sample?
Firstly, what is a research sample? A sample is a subset of a larger population that are included within a research study. Instead of examining...
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Why would a company do Market Research?
Why would a company do Market Research?
The key to any successful business is to understand what it is that your customers want and giving this to them in a way that...
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What is a brand map?
What is a brand map?
Also known as correspondence maps or perceptual maps.
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What is a market opportunity assessment?
What is a market opportunity assessment?
Market opportunity assessment, what it is and the growth strategies taken by some household name brands.
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What is audience understanding research?
What is audience understanding research?
Audience research is any research conducted on a specific sample in order to find out about their attitudes, behaviours and habits – i.e. to understand them.
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What Are the Questions that Marketers Are Asking Now? – Sapio Research Round Up
What Are the Questions that Marketers Are Asking Now? – Sapio Research Round Up
When we’re tasked with conducting research for clients, a question that we’re regularly asked is ‘how can we be more sensitive in our campaigns?’
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In data we trust – steps to ensure data quality
In data we trust – steps to ensure data quality
The aim of this article is to help you ask the right questions to your research suppliers and give you complete trust in any online survey you run.
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Google Surveys vs Market Research Agencies – Shorter Read
Google Surveys vs Market Research Agencies – Shorter Read
A summary of our exploration of Google Surveys at each stage of the research process, to help you decide which service is a better fit for your needs.
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Google Surveys vs Market Research Agencies – Longer read
Google Surveys vs Market Research Agencies – Longer read
We explore Google Surveys at each stage of the research process, to help you decide which service is a better fit for your research needs.
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What are confidence limits and intervals?
What are confidence limits and intervals?
After having a number of clients ask what confidence limits actually means we decided it was about time we shared the explanation more widely.
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How to read excel data tables – the basics
How to read excel data tables – the basics
If you’ve struggled to interpret data tables that you’ve received back from a market research agency, you’re certainly not alone.
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How to read cross breaks in excel data tables
How to read cross breaks in excel data tables
Cross breaks, also known as cross tabs, allow you to compare the results of a survey between two or more groups of people.
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Tips for analysing international data
Tips for analysing international data
Cultural and language differences sometimes make it hard to compare country responses as different cultures tend to answer questions differently.
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