
Google Surveys vs Market Research Agencies – Shorter Read
A summary of our exploration of Google Surveys at each stage of the research process, to help you decide which service is a better fit for your needs.
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Google Surveys vs Market Research Agencies – Longer read
We explore Google Surveys at each stage of the research process, to help you decide which service is a better fit for your research needs.
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What are confidence limits and intervals?
After having a number of clients ask what confidence limits actually means we decided it was about time we shared the explanation more widely.
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How to read excel data tables – the basics
If you’ve struggled to interpret data tables that you’ve received back from a market research agency, you’re certainly not alone.
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How to read cross breaks in excel data tables
Cross breaks, also known as cross tabs, allow you to compare the results of a survey between two or more groups of people.
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Tips for analysing international data
Cultural and language differences sometimes make it hard to compare country responses as different cultures tend to answer questions differently.
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The Importance of Marketing Research in Decision Making (And Next-Level Campaigns)
Why your next campaign needs marketing research. Marketing research is your ticket to better campaign decisions.
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Research for content
Adding value to content research and helping you get the most out of it.
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Fork in the road: two routes to data driven persona segmentation
Two different types of data-driven persona to improve targeting and personalisation.
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About that Marketing Club Webinar – What’s the one thing you will change for your marketing plan in 2021?
What’s your one big thing in 2021, improving your listening or productivity skills?
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Are corporate Christmas gifts and experiences worth the effort in a lockdown?
With Christmas in the ‘new normal’ coming up, what is the appropriate way to engage with staff, prospects and customers now working from home for the festive period?
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