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Audience research is essentially any research conducted on a specific sample (i.e. the audience!) in order to find out about their attitudes, behaviours and habits - i.e. to understand them.
There is no one definition of brand mapping; brand maps are also known as correspondence maps, but the term ‘brand map’ is occasionally used by marketers and researchers to describe ‘perceptual maps’.
The key to any successful business is to understand what it is that your customers want and giving this to them in a way that is profitable for you.
To find out what exactly it is that your customers want you must undertake a process called ‘Market Research.’
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