Providing objective evidence to harness abstract concepts for leveraging brand strength and persuading customers to curry favour
Audience research is essentially any research conducted on a specific sample (i.e. the audience!) in order to find out about their attitudes, behaviours and habits - i.e. to understand them.
The key to any successful business is to understand what it is that your customers want and giving this to them in a way that is profitable for you.
To find out what exactly it is that your customers want you must undertake a process called ‘Market Research.’