‹ Tutorials

How to use data sources: World Trade Organisation (WTO)

This is about the The World Trade Organization (WTO) data, who can use it and how to use it.

Sapio research were a brilliant partner for our Electric is Now project, helping us hone the perfect survey to tap into UK consumers’ barriers, motivators and sources of influence when it comes to the purchase of electric vehicles. The resulting report has formed the linchpin of our agency’s new business strategy, with the accompanying launch event generating many leads, one of which has been converted into a piece of new business already!

Hannah Baker
Marketing and New Business Director
Foxtrot Papa Agency

In need of insights?

Success story

Kingsmill

Making a relevant and lasting impact to support the launch of a new line of products, enhancing the baker Kingsmill’s reputation.

Read more

This is part of Sapio Research’s series: 16 Useful Desk Research Sources and how to use them

What is it?

The World Trade Organization or WTO deals with the rules of trade between nations. Their goal is to ensure trade flows as smoothly and freely as possible. To aid in its mission, the WTO conducts research; it produces documents, data and other resources on its findings. 

Who can use it?

The WTO posts plenty of its resources online, and they are open for everyone to access. The data provided by the WTO would be useful to businesses in the private sector; the WTO provides trade statistics and tools for trade monitoring. Furthermore, the WTO provides an online service for journalists called the “media newsroom”.

How to use it?

To make use of the WTO resource bank, click “Documents, data and resources” from the headline banner bar.

This will take you to the resource bank, where you can find links to all their online resources including reports and analysis, statistics, and publications.

For tutorial purposes let us examine what statistics the WTO have on offer.

You can make a selection by clicking a category on the navigation bar on the left-hand side of your screen.

I selected “Merchandise trade”. From here I can either choose to view a annual publication or a database. I will demonstrate how to download a database.

First select the data base you want to download.

Next select the format you wish to download the data in. After that open the .zip file and review the data.