Validating user preference to support new product launch.
This is part of Sapio Research’s series: 16 Useful Desk Research Sources and how to use them
What is it?
The OECD strives for promoting policy that will lead to economic and social improvement. The OECD provides a platform on which governments can work together to share experiences and seek solutions to common problems. They work with governments to understand what drives economic, social, and environmental change.
The OECD recommends policies to improve the quality of life; they base their recommendations on facts and real-life experience.
Who can use it?
The findings of the OECD can be used by governments and policy makers to improve the quality of life for their citizens. The OECD provides charts, data and publications on their website.
Some charts and data you can access without an account. However, their publications require you to sign up for an account.
How to use it?
From the homepage select the data from the navigation banner at the top of the screen.
From here you can see featured charts, search for data or browse by either topic or country. Let’s examine health.
You can select your topic from the dropdown menu.
From this page you can, narrow your search further, look at publications, or view charts.
When you have selected the chart, you wish to view simply click the link. Now you can download or share the chart, make customisation for example highlight countries, change the time-frame or alter the demographic.