Audience understanding, content and thought leadership research to derive key insights and build expertise.
This is part of Sapio Research’s series: 16 Useful Desk Research Sources and how to use them
What is it?
Statista describes itself as a statistics portal; they have integrated data on over 80,000 topics from 18,000 sources into a single platform. They provide their clients with data which is categorised into 21 market sectors. A significant amount of data on Statista is free; they do say however, given the exclusivity and specificity of many statistics a premium account is required to access much of the platform.
Their data includes market research reports, such as the Ipsos Affluent Survey published annually by Ipsos Media, Simmons National Consumer Studies and Consumer Insights from Scarborough Research, as well as trade publications, scientific journals, and government databases.
Who can use it?
Statista is used by companies, business consumers, research institutions and the academic community.
Statista provides information on a massive range of topics, and it divides its content into digital markets and consumer markets. Statista is a great database if you are looking for headline statistics. Furthermore, Statista provides the HTML code for its infographics this allows users to embed charts on their own websites making it a great tool for bloggers and online content writers.
How to use it
To start using Statista select the industry, topic, or market you wish to view.
With a free account you will be provided with an overview as well some charts, A premium account is needed to access more of the platform.