The research project has been such a valuable tool, both for giving us the confidence to proceed and for bringing funders on-board. As a relatively young, small charity, market research at this scale is not something we’d engaged in before, but the insights delivered means we’re definitely considering it for future initiatives.
Success story
Zeta
Digital Solutions in Retail – Customer expectations and disappointments.
This is part of Sapio Research’s series: 16 Useful Desk Research Sources and how to use them
What is it?
The SMMT prides itself on being “the voice” of the UK motor industry, it supports and promotes the interests of its members. The SMMT represents more than 700 automotive companies in the UK.
As the UK’s, main source of news and data on the motor industry, SMMT is best placed to help its members stay ahead of the competition. They also publish reports. Both the data and the reports can be accessed on their website without a charge.
Who can use it?
SMMT’s resources can be used by businesses looking to expand into the motor industry. Their data can be made use of by businesses already in the motor industry looking to gather more knowledge about their area of operations.
How to use it
First, head to the ‘Vehicle Data’ section of the website
To view recent data on production for example, head to manufacturing and last month’s overview.
From this page, you can view the data and a chart. To change the between data-sets, simply use the tabs on the navigation bar.
