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How to use data sources: Society of Motor Manufacturers and Traders (SMMT)

This is about the Society of Motor Manufacturers and Traders (SMMT) data, who can use it and how to use it.

As a novel start-up in a poorly-researched space, we needed to validate the problems Whirli is solving. Sapio Research were fantastic partners from start to finish – creative in brainstorming angles, careful in designing the questions, and rigorous in analysing the results. The research brought a wealth of insights, backed by hard figures, for our business decision making and for us to talk about publicly in the press.

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This is part of Sapio Research’s series: 16 Useful Desk Research Sources and how to use them

What is it?

The SMMT prides itself on being “the voice” of the UK motor industry, it supports and promotes the interests of its members. The SMMT represents more than 700 automotive companies in the UK.

As the UK’s, main source of news and data on the motor industry, SMMT is best placed to help its members stay ahead of the competition. They also publish reports. Both the data and the reports can be accessed on their website without a charge.

Who can use it? 

SMMT’s resources can be used by businesses looking to expand into the motor industry. Their data can be made use of by businesses already in the motor industry looking to gather more knowledge about their area of operations.

How to use it

First, head to the ‘Vehicle Data’ section of the website

To view recent data on production for example, head to manufacturing and last month’s overview.

From this page, you can view the data and a chart. To change the between data-sets, simply use the tabs on the navigation bar.