‹ Tutorials

How to use data sources: Full Fact

Full Facts is UK’s independent fact checking charity.

Sapio Research were a pleasure to work with, Jane was quick to pick up on our specific needs and turn around our complex, multi-national, small business research in a matter of days. We look forward to having the opportunity of working with her and the wider Sapio Research team again in the near future.

Michael Stovell
Commercial Manager
BCSG

In need of insights?

Success story

Storm12

How including an insights proposal differentiates Marketing Agencies at the pitch stage.

Read more

This is part of Sapio Research’s series: 16 Useful Desk Research Sources and how to use them

What is it?

Full Fact describes itself as UK’s independent fact checking charity. They define themselves as:

  • Independent – they are a registered charity and do not receive any government funding
  • Impartial – they remain neutral in debates and don’t support any political party or campaign
  • Effective – they push for corrections where necessary, and work with the government departments and research institutions to improve the quality and communication of information at source. As well as providing a fact checking toolkit to give people the tools they need to make up their own minds.

Full Fact provides information on a wide range of topics: Economy, Europe, Health, Crime, Education, Immigration and Law.

Who can use it?

Everyone. Anyone interested in getting information that is valid and reliable can use Full Fact and get valid research for free without needing any membership or account.

However, they do encourage donating, ‘We rely on your donations. Help us hold the media, politicians and pressure groups to account’.

How to use it?

As highlighted in the red box, you can click on any of the topics and get related news and research.

Or you can search for specific research on the top left.

Get topical tips, insights and more delivered to your inbox

Be the first to know about the latest international business sentiments, behaviors and plans so you can stay one step ahead of your competition.