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How to read excel data tables – the basics

If you’ve struggled to interpret data tables that you’ve received back from a market research agency, you’re certainly not alone.

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Excel data tables tend to be the standard output for results of consumer market research. If you’ve struggled to interpret data tables that you’ve received back from a market research agency, you’re certainly not alone. Although reading this type of data has become second nature to us at Opinipoll, it’s easy to forget that this isn’t the case for everybody.

Consequently, we decided to create a quick tutorial to run through the basics of reading excel data tables. Check out the video below for advice on how to read tables at an overall level.  We suggest expanding the video to ‘full screen’ to make the most of it!

Our follow on video about how to read cross breaks can be found here!