Thank you again so much for all of your tremendously hard and FAST work to secure us the research data in time, and to even get us your analysis deck earlier than we even anticipated! During that crazy sprint before the Christmas break being able to get extra thinking time to leverage the data was really appreciated.
With your help, we were able to successfully translate the findings to a finalised narrative and whitepaper outline pre-holidays, enabling the team to focus on finalising the whitepaper and supplementing it with case studies and quotes post holidays.
Success story
Flight Club
Helping an agency succeed their campaign to increase visitors at the hand of trend spotting online quantitative research.
Excel data tables tend to be the standard output for results of consumer market research. If you’ve struggled to interpret data tables that you’ve received back from a market research agency, you’re certainly not alone. Although reading this type of data has become second nature to us at Opinipoll, it’s easy to forget that this isn’t the case for everybody.
Consequently, we decided to create a quick tutorial to run through the basics of reading excel data tables. Check out the video below for advice on how to read tables at an overall level. We suggest expanding the video to ‘full screen’ to make the most of it!
Our follow on video about how to read cross breaks can be found here!
