Sapio has been a wonderful partner to work with. They listened closely to our business goals and objectives and created a research design that best fit our needs.
Success story
Jungheinrich
Power Buy the Hour – Using audience understanding to get true impact and innovation.
We’ve talked about over coming our inherent ‘anchoring’ when it comes to freeing our minds so we can come up with great new ideas. New ideas (or even a new perspective on the old) take us to innovative offerings or angles that will garner attention, set us apart from others and overcome the white noise.
This desire to ‘release our inner child’ is recognised as a growing consumer trend so what better way to do it than through play.
Here are some ‘play exercises’ we’ve done with grown up professional sorts. The games are on the left and why they work is shown on the right. Enjoy!!
Find out what people thought of them Don’t forget to come back if you need a hand playing them
