‹ Success Stories

Zeta

Digital Solutions in Retail – Customer expectations and disappointments.

Without Sapio’s industry knowledge, honesty and creativity, we would not have the reputation and track record that we do.

Will Gardiner
Senior Director of Demand Gen | Advisor & CMO at Nibble
Analytic Partners

Need something similar?

The brief

Zeta Global, a data driven marketing technology company wanted to explore customer behaviours and attitudes to highlight how companies need to shift their marketing strategies to keep up with their customers’ pace and match their expectation.

Explore customer behaviours and attitudes

Interviewing 3030 UK consumers

What we did

Sapio interviewed 3030 UK consumers with an online survey. The sample was balanced by age, gender, and region to achieve a nationally representative sample.

The outcome

Retail experiences were shown to be lagging behind customer expectations. Personalisation and great customer service were behind customers going back to their favourite brands. A whitepaper was produced from the research and the story hit multiple news sites including: The Retail Bulletin, Internet Retailing, and Fashion United.

A whitepaper was produced from the research and the story hit multiple news sites

Get topical tips, insights and more delivered to your inbox

Be the first to know about the latest international business sentiments, behaviors and plans so you can stay one step ahead of your competition.