When insights are required to drive engaging content that delivers actual business outcomes, Sapio have been invaluable.
The brief
To launch their new branding, Iptor, a provider of distribution management software, desired a supporting research piece to grab the attention of the logistics industry.
A supporting research piece to help launch their new brand
Interviewing 500 logistics professionals
What we did
Sapio interviewed 500 logistics professionals across the UK, US, Australia, Benelux, and the Nordics with an online survey.
The outcome
The research revealed the key challenges to supply chains included: complexities within, the trace-ability of products, and striking a balance between being cost efficient and sustainable. The research supported an event by Iptor attended by industry journalists, and received media coverage from a variety of outlets including Retail Times, Logistics & Supply Chain, and SHD Logistics, its even been referenced by other research companies as a highly relevant article as an authoritative whitepaper has been produced.
