Strategic research

Strategic research helps you develop a well thought out plan for a brand or marketing campaign and create economic or long-term value.

At the heart of every good business strategy is the customer need. All successful businesses start off with a great idea, even if its not apparent now. It’s usually a desire to meet an unserved need, or gap in the market that can be commercialized. The idea might focus on execution improvements rather than being a new category, but its ultimately its to provide value worth paying for by the customer.

Communicating how your brand offers more value than alternatives, is easier said than done. So many marketers distil it into the value proposition.

A value proposition is much more than a description of your products or services. It’s a statement of intent. It’s a promise. It can be applied to the whole business or vary according to individual products or customer. It gets to the heart of the challenge and aligns your thinking.

To do this you need robust insights collected through pragmatic, objective means. You don’t want to validate a headline, (you can create your content later) you want to be open minded, find the evidence and listen to the data.

Sapio’s strategic research services enables you to…

• Understand audience motivation
• Define characteristics
• Spot behaviours
• Appreciate perceptions
• Discover what’s of interest
• Compare against the competition

So you can…

• Answer your audience’s needs
• Define your value proposition
• Build relationships
• Communicate efficiently and effectively
• Influence behaviours
• Solve their problems
• Identify opportunities
• Overcome threats
• Raise your visibility
• Personalise your offering
• Find clear air