A wide array of services to cover your insight needs

Strategic research

Strategic research helps you develop a well thought out plan for a brand or marketing campaign, and create economic or long-term value. It enables you to:

  • Understand audience motivation
  • Define characteristics
  • Spot behaviours
  • Understand perceptions
  • Discover what’s of interest
  • Compare against the competition

So you can:

  • Answer your audience’s needs
  • Define your value proposition
  • Build relationships
  • Communicate efficiently and effectively
  • Influence behaviours
  • Solve their problems
  • Identify opportunities
  • Overcome threats
  • Raise your visibility
  • Personalise your offering
  • Find clear air

Content research

Content and thought leadership research helps brands stand out and provides inspiration for content marketing. It enables you to:

  • Stress test a Point of View
  • Provide evidence for an opinion
  • Understand what’s important in the market
  • Discover new angles
  • Highlight trends

So you can:

  • Enter the debate with original thinking
  • Develop an effective narrative
  • Position yourself as an authority in your field
  • Raise your visibility
  • Answer questions that customers want answering
  • Stand up to press scrutiny
  • Create relevant social posts and infographics
  • Stimulate engagement
  • Contribute to the wider marketing strategy
  • Support conversion