A wide array of services to cover your insight needs
Strategic research
Strategic research helps you develop a well thought out plan for a brand or marketing campaign, and create economic or long-term value. It enables you to:
- Understand audience motivation
- Define characteristics
- Spot behaviours
- Understand perceptions
- Discover what’s of interest
- Compare against the competition
So you can:
- Answer your audience’s needs
- Define your value proposition
- Build relationships
- Communicate efficiently and effectively
- Influence behaviours
- Solve their problems
- Identify opportunities
- Overcome threats
- Raise your visibility
- Personalise your offering
- Find clear air
Content research
Content and thought leadership research helps brands stand out and provides inspiration for content marketing. It enables you to:
- Stress test a Point of View
- Provide evidence for an opinion
- Understand what’s important in the market
- Discover new angles
- Highlight trends
So you can:
- Enter the debate with original thinking
- Develop an effective narrative
- Position yourself as an authority in your field
- Raise your visibility
- Answer questions that customers want answering
- Stand up to press scrutiny
- Create relevant social posts and infographics
- Stimulate engagement
- Contribute to the wider marketing strategy
- Support conversion
B2B Research Services
Understand businesses, intermediaries, executives, corporates, VARS, MSPs, the supply chain.
B2C Market Research
Understand consumers, the general public, HNWIs, students, patients and D2C markets.
Customer Journey Research
The journey often starts before the customer is even aware of the product or service.
Market Understanding Research
Helping you pivot, grow, and launch with confidence, sizing the potential opportunity.
Opinion Polling
Straightforward pulse surveys, polls, temperature checks, or online surveys whenever.
Persona Research For Marketing
Evidence-based, data-driven personas & archetypes based on needs-based segmentation analysis.
Round Tables Facilitation And Moderation
A tool in the content creation armoury.
Services For Agencies
Specialist advice, project execution, and analysis support so you can focus on what you do best.
