The work Sapio carried out has given us clearer visibility on our customers views and perceptions. It has enabled our organisation to have an increased focus on the areas that really matter to our customers and to also celebrate the positive feedback that we received as part of the process
Success story
Whirli
Discovering engaging headlines that convince parents about the benefits of using the novel toy-sharing service.
We work with clients who use market research for all forms of thought leadership and content generation. We provide advice and support at each stage of the process.
Perfect for: Digital Content Agencies, Online Marketing Agencies, SEO Agencies, PR Agencies, freelance marketing writers.
With Sapio, you don’t need to:
- Feel your brief is completely nailed, as we’ll work through it with you and help you define it.
- Worry whether your questions might not get you the headlines you want.
- Worry that your questions might not make sense to respondents.
- Script the questionnaire yourself.
- Worry that you are surveying the wrong audience – we have access to 100 million+ consumers and business professionals across the globe.
- Be concerned about the quality of the respondents.
- Get tied up in the initial analysis and charting – we provide you with key take-outs and insights.
- Work out how to cut or combine the data in different ways to look into it more deeply.
- Work out if your key take-outs are statistically significant enough to stand up to journalists’ scrutiny.
We remove the hassle and make you look like experts.
Sapio Research is…
- fast – 24 hrs for consumer interviews, days for B2B.
- friendly – telephone and online support at all stages.
- flexible – accommodate changing project schedules.
- forthright – honest consultancy; if its’ not possible we’ll tell you.
- cost effective (particularly for the more difficult audiences) – we have preferential supplier rates.
We’ve worked in a marketing group spanning digital content to public affairs. We’ve built, bought and sold online panel sample. That said, we’re now panel agnostic and won’t sell you what you don’t need.
In case that’s not enough, we can also:
- Provide an objective take on alternative angles if your original ideas don’t quite work.
- Provide genuinely impartial advice on which online panel to use and get you the most relevant respondents for your campaign.
- Check the quality of data before sending it across to you – we make sure our data is robust and the highest quality.
- Offer assistance even after the survey is finished.
- Work with you to disseminate the findings through webinars, presenting at events, facilitating roundtables etc. – we add credibility and objectivity.
- Cover all industry sectors.
- Undertake qualitative interviews when quantitative isn’t the best approach.
- Provide you with the evidence you might need to challenge that occasional unrealistic brief.
- Guide you in methods of strategy-building insights, that go way beyond % for headlines.
- Offer top tips for designing your own comms questionnaires.
We understand the challenges you face and share your goal of getting your clients a great end result for a good price.
We are experts in research for content, or as we like to call it Content Research.
We’ve developed our own methodology, which is really handy if you want to know how we do it and what you might need to think about when starting a project.
Sapio Research can give you the perfect white label research services for your agency, or act as your in-house (strategic) research department. Our researchers have been conducting market research with PR agencies for over 20 years, while also supporting brands directly.
We believe PR and 3rd party research should be conducted with the utmost integrity, flawless survey design and highest quality respondents to achieve those hard-hitting headlines. View our Opinion Poll Research page, or Content Generation page for more information. Alternatively, view a recent case study of our research for a PR agency.
