‹ Reports

UK B2B Barometer, 1 year on from lockdown 1

Providing market stats to understand how business have reacted to the pandemic and are preparing for the future.

Sapio research were a brilliant partner for our Electric is Now project, helping us hone the perfect survey to tap into UK consumers’ barriers, motivators and sources of influence when it comes to the purchase of electric vehicles. The resulting report has formed the linchpin of our agency’s new business strategy, with the accompanying launch event generating many leads, one of which has been converted into a piece of new business already!

Hannah Baker
Marketing and New Business Director
Foxtrot Papa Agency
Success story

DocuSign

Demonstrating DocuSign’s thought leadership and ability to aid global Digital Transformation by helping them understand what consumers expect.

Read more

Providing market stats to understand how business have reacted to the pandemic and are preparing for the future.

Helping you keep your finger on the pulse, Sapio Research’s business opinion poll is live with the 5th summary now ready to go. Scroll down to download the report for free.

What you can find in the 5th report, one year into lockdown

  • What are the signs of recovery?
  • How confident are businesses feeling one year into lockdown?
  • How have businesses coped with recruiting and developing staff remotely?
  • What are staff worried about now?
  • What would businesses do differently if another pandemic hit now?
  • How many businesses have seen a fundamental change in their customer base?
  • How well are businesses doing in handling ESG issues?
  • How seriously are the UN Sustainability goals being taken?

Audience: We surveyed 500 UK business decision-makers, 224 CEO/MD/Directors and 276 Senior/middle managers across industries, covering companies with just one employee to 10,000+ (295 were SMEs)

Wave 5 Fieldwork: 21st to 26th February 2021

UK B2B Barometer, 1 year on from lockdown 1

Providing market stats to understand how business have reacted to the pandemic and are preparing for the future.

See also: