>> Our practical guide for B2B marketers & PR professionals
The challenge
Deadlines are tightening. News cycles are accelerating. And when you need to get a data-driven story live in days, or even hours, there’s little room for creative block.
The challenge goes beyond gathering insights quickly. It is about shaping narratives that cut through the noise when time is your biggest constraint. And based on our recent survey of marketers and PR teams, we know this is a shared issue.
Nearly a quarter (23%) of time spent on research projects is absorbed by reading and interpreting data tables, almost twice as much as the time spent producing content that actually drives impact.
But speed and creativity don’t have to be opposing forces.
About the guide
To speed up data analysis and help you make the most out of your research findings, we have created a simple system. A practical 3-C framework (Context, Craft, Create), designed to help you turn research data into impactful narratives, fast.
Who is it for?
This guide is for B2B marketers & PR professionals who want to turn research insights into compelling content, without losing time getting stuck in spreadsheets.
Here are some of the highlights:
We have broken down our 3-C framework in detail. The guide shows how you to:
→ Build the right Context by planning the “what” and the “who”, framing your findings for immediate relevance and saving time later
→ Craft multiple insight-led narratives quickly, using tried-and-tested techniques and narrative formulas
→ Create, package and distribute your findings for immediate impact, including how to apply the 80/20 rule when releasing data-led stories
Beyond the framework, you’ll learn how to identify the right audience for your research and visualise data for maximum impact – skills that help transform fast-turnaround projects into standout campaigns.
Download now
What’s next?
Share these insights with your team and see how much faster you can go from data to story.
We would love to hear how you use the guide. And if you want to go deeper, we regularly host events, lunch and learns as well as bespoke training sessions for PR and marketing teams looking to become more confident with their research data.
Why trust us with your time and email?
Over the years, we’ve worked with leading brands and PR/communications agencies such as Cisco, Visa, Workday, MikeWorldwide, CCGroup (a Hoffman agency), We Communications, Archetype, 10Fold, Merritt Group and many more. We’ve delivered over 1,900 research projects spanning multiple industries and 67+ countries, reaching more than two million respondents including some hard-to-reach niche audiences.
This means we’ve seen firsthand the challenges our clients face in extracting real value from their research.
One thing is consistent: analysing research data can feel overwhelming and unnecessarily time-consuming. Rather than expecting marketers and PR teams to work around complex outputs, we know it’s on research agencies to adapt and make the process easier.
