Thank you again so much for all of your tremendously hard and FAST work to secure us the research data in time, and to even get us your analysis deck earlier than we even anticipated! During that crazy sprint before the Christmas break being able to get extra thinking time to leverage the data was really appreciated.
With your help, we were able to successfully translate the findings to a finalised narrative and whitepaper outline pre-holidays, enabling the team to focus on finalising the whitepaper and supplementing it with case studies and quotes post holidays.
Success story
The Together Project
Sapio Research’s charitable initiative enables The Together Project to raise funds to launch Crafting Connections.
As part of Sapio’s overarching campaign to understand the way millennials and Gen Z’s needs differ we’ve taken a look at the way they regard and use exhibitions – B2B in particular.
There is consensus in the industry that attendance figures among millennials and Gen Z’s at B2B exhibitions is waning.
- Are they really?
- How does the traditional trade show format fit with their business life?
- Are exhibitions out of date?
- Is there a fundamental need to change the structure, content and activities associated with exhibitions?
- Is it just the word “exhibition” that’s no longer relevant and younger people look to: events, festivals and conferences?
Our research shows that Exhibitions aren’t necessarily “outdated” but there are certainly barriers to attending and reasons for attending vary by age group within the broader millennials category
The desire for personal profile building, making business contacts, learning new things and entertainment is high. We explore differences, explain challenges and offer solutions to help attract and retain ever demanding visitors.
Exhibitions: How to attract and retain Millennials and Gen Z
As part of Sapio’s overarching campaign to understand the way millennials and Gen Z’s needs differ we’ve taken a look at the way they regard and use exhibitions – B2B in particular.
