The work Sapio carried out has given us clearer visibility on our customers views and perceptions. It has enabled our organisation to have an increased focus on the areas that really matter to our customers and to also celebrate the positive feedback that we received as part of the process
Success story
Kimberly-Clark Professional
Validating user preference to support new product launch.
Providing market stats to support businesses needing to self-certify adverse impacts for CBILS applications and those making business plans for the future.
Helping you keep your finger on the pulse Sapio Research’s business opinion poll is live with the 3rd summary now ready to go. Scroll down to download the report for free.
- Business confidence is falling, and turnover expectations are down, with 63% having experienced a reduction this month, compared to 54% at the start of lockdown.
- Is working from home set to become a new ‘norm’? 34% say it’s having a positive impact on their productivity, and a further 33% say that reduced travel is positive too
- Sustainability goals; For 34% of business decision makers the onus is being placed on governments. Just 17% believe the responsibility lies primarily with organisations. Are organisations trying to ‘pass the buck’, or do they simply need the leadership and regulation from a central point?
What you can find in the 3rd report
Where we are now
- Turnover last month compared to pre C-19 expectations
- Business strategy stage
- Impacts on productivity
- Changes made since the outbreak of C-19
Anticipated short term impacts
- Impact on 2020 turnover prospects
- Supply chain impact
- Spending pattern changes
Government confidence and support
- Confidence in the government’s ability to support the economy
- Anticipated lock-down survival time scales
- Perceptions of organisations that have taken government financial support
- Sustainability responsibility
Confidence in getting to the new normal
- Time until operations become viable
- Time until pre-pandemic operations
- Time until the UK economy recovers
- Time until the international markets recover
Audience: We surveyed 500 UK business decision makers, 500 UK business decision makers, 255 CEO/MD/Directors and 245 Senior/middle managers across industries, covering companies with just one employee to 10,000+ (293 were SMEs)
Wave 3 Fieldwork: 7th to 13th May 2020
COVID-19 UK B2B Barometer Wave 3
Providing market stats to support businesses needing to self-certify adverse impacts for CBILS applications and those making business plans for the future.
See also:
