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COVID-19 UK B2B Barometer Wave 2

Providing market stats to support businesses needing to self-certify adverse impacts for CBILS applications and those making business plans for the future.

Thank you again so much for all of your tremendously hard and FAST work to secure us the research data in time, and to even get us your analysis deck earlier than we even anticipated! During that crazy sprint before the Christmas break being able to get extra thinking time to leverage the data was really appreciated.

With your help, we were able to successfully translate the findings to a finalised narrative and whitepaper outline pre-holidays, enabling the team to focus on finalising the whitepaper and supplementing it with case studies and quotes post holidays.

Sophia Brockman
International planning Director, APAC & EMEA
We communications
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Providing market stats to support businesses needing to self-certify adverse impacts for CBILS applications and those making business plans for the future.

elping you keep your finger on the pulse Sapio Research’s business opinion poll is live with the second summary now ready to go. Scroll down to download the report for free.

  • Business confidence is falling, and turnover expectations are down, with 62% having experienced a reduction this month, compared to 54% last month.
  • Whilst confidence in the government’s ability to support the UK economy remains average, 33% admit that they would have been unable to survive up to this point without financial aid
  • The UK economy is expected to lag behind international markets and almost two thirds say that Brexit will have a negative impact in our recovery

What you can find in the 2nd report

Where we are now

  • Last fortnight’s turnover compared to pre C-19 expectations
  • Business strategy stage

Anticipated short term impacts

  • Impact on 2020 turnover prospects
  • Supply chain impact

Government confidence and support

  • Confidence in the government’s ability to support the economy
  • Opinions of flexible furlough
  • Anticipated lock-down survival time scales

Confidence in getting to the new normal

  • Time until operations become viable
  • Time until the UK economy recovers
  • Anticipated impact of Brexit on recovery
  • Time until the international markets recover

Audience: We surveyed 500 UK business decision makers, 500 UK business decision makers, 254 CEO/MD/Directors and 246 Senior/middle managers across industries, covering companies with just one employee to 10,000+ (281 were SMEs)

Wave 2 Fieldwork: 24th April – 28th April 2020

COVID-19 UK B2B Barometer Wave 2

Providing market stats to support businesses needing to self-certify adverse impacts for CBILS applications and those making business plans for the future.

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