This is a practical guide showing five research techniques that will help you get more out of your research data and make your reports memorable, actionable and impactful.
Here’s your free download link
Who should read the guide?
This guide is for B2B marketers and PR and communications professionals.
Teams that use research to develop thought leadership and fuel content marketing, whether a single press release or a full campaign, will benefit.
We cover five reasons research reports fail to land with readers, journalists and stakeholders.
Every technique is illustrated with a real project we’ve delivered, so you can see exactly how it works in practice, not just in theory.
The challenge
Getting thought leadership research noticed is harder than it used to be.
Journalists are busier than ever – they’re wading through a growing pile of AI-generated releases that don’t give them anything to write about.
Meanwhile, your target audience is surrounded by other research reports, articles and webinars, all competing for the same attention. Cutting through the noise demands thought leadership content that’s clear, distinctive and relevant.
For that to happen your content can only be as strong as your evidence, and that comes from robust data-backed research that you can have confidence in.
This guide will show you five techniques that go beyond traditional surveys to build interesting and useful reports.
About the guide
This guide is based on our own research of 300 business decision makers who regularly read research reports and white papers to understand their habits and frustrations.
99% of respondents told us they’d experienced a frustration when reading a research report. These five frustrations came up again and again:
Frustration #1: Data lacks credibility
Frustration #2: Findings lack a holistic view
Frustration #3: Findings aren’t relatable
Frustration #4: There’s too much information
Frustration #5: No actionable takeaways
In this guide, we share our tried and tested research techniques (with case study examples) to help you solve pain points and build genuinely powerful stories.
Why trust us with your time?
Over the years, we’ve worked with leading corporates, brands and PR/communications agencies including Cisco, Visa, Workday, MikeWorldwide, CCGroup (a Hoffman agency), We Communications, Archetype, 10Fold and Merritt Group.
We’ve delivered over 1,900 research projects spanning multiple industries and 67+ countries, reaching more than two million respondents including some hard-to-reach niche audiences.
This means we’ve seen firsthand the challenges our clients face in extracting real value from their research projects.
Analysing research data can feel overwhelming and unnecessarily time-consuming. Rather than expecting marketers and PR teams to work around complex outputs, we know it’s on research agencies to adapt and make the process easier. At Sapio Research, we deliver research data and findings to our clients in digestible formats so marketing teams and PR agencies can extract insights faster and maximise the thought leadership project value.
Watch the full recording
In under 21-mins Andrew and Jessica run you through the learnings from the guide in detail.
They cover all the frustrations that research report readers go through, share techniques on how to fix them and highlight a client example for each method. After watching this video you will be able to use the learnings to make your reports:
→ Credible
→ Relatable
→ Holistic
→ Digestible
→ Actionable
