Data confidence for all

Let’s face it, not everyone shares my love for numbers (trust me, I’ve checked the data). My co-founder, Jess, and I have always been passionate about data’s power to tell stories and shape decisions. Jess has a degree in Mathematics and Psychology, while I took the Economics route. Between us, we’ve built Sapio Research to bring clarity and confidence to data.

Today, that journey has led to the launch of Data 2 Story^® – an AI-driven platform that helps PR and marketing professionals turn survey data into powerful, creative assets like press releases, reports, or blogs.

But let’s start at the beginning, shall we?

Why we exist: our purpose at Sapio Research

At Sapio Research, we believe in “Data Confidence for All.” We’ve witnessed how data, when wielded well, can transform decisions both big and small. Yet, we’ve also seen the roadblocks: statistics can be intimidating, and society often lacks the confidence to leverage data fully, whether in business or at home. Also, we too often fail to critique statistics and their origin leading us to believe that we swallow 8 spiders a year (false!), and that food is safe to eat if it’s been on the floor for less than 5 seconds (also false!).

With a combined 20 years of experience working with PR agencies and brands, we realised a common pain point: not everyone feels comfortable or equipped to navigate numbers. That’s why we set out to create something different at Sapio Research.

Through our work, we aim to make people comfortable with numbers, providing the tools and insights they need to not just understand data, but also critique and trust it. This foundational belief fuels everything we do. And it’s led us to build a platform that makes data accessible, engaging, and valuable in ways that were once impossible.

Bringing “Data 2 Story” to life: solving real-world challenges

The challenges PR and marketing teams face when working with data are… let’s just say, “robust.” Our goal with Data 2 Story is to solve these, allowing users to go from excel data sheets to fully-formed, data-backed narratives with ease.

Here’s a look at the struggles we designed Data 2 Story to address:

The overwhelming “data dump”:
Traditional survey outputs such as data tables, dashboards and PowerPoints can feel like receiving a “brick of information.” Data tables are dense and can be off-putting. Dashboards are visually engaging but loaded with numbers. PowerPoint decks are helpful snapshots but don’t capture the entire data story.
The time sink:
Turning data into a story isn’t just an analytical task; it’s a creative one. Extracting insights, forming a narrative, and ensuring accuracy can take hours (or even days) – especially with complex, multi-market surveys.
The “missed opportunity” factor
There’s often so much data that valuable insights go unnoticed. PR and marketing teams frequently feel that they’re only scratching the surface, missing out on powerful stories hidden within the survey results.
Reputational risk:
When the data isn’t properly interpreted, mistakes can happen. This isn’t just frustrating – it can have reputational consequences for brands.

So, we created Data 2 Story to tackle each of these head-on.

What to expect from Data 2 Story

Data 2 Story is more than just a tool; it’s a partner that transforms how you work with data. Here’s what it brings to the table:

Speed
Imagine turning hours of analysis into seconds. Data 2 Story helps you sift through thousands of data points, isolating key statistics and headlines almost instantly. Instead of getting lost in endless spreadsheets, you can focus on your creative narrative.
Precision
With this platform, you’re equipped to create stories based on rock-solid data, reducing the risk of human error. Our platform essentially fact-checks itself, meaning you’re working with insights you can trust – which, in turn, helps you protect and enhance your reputation.
Value
We know that PR and marketing aren’t just about making a splash – they’re about creating value that lasts. Data 2 Story helps you discover unexpected insights, hidden gems, and fresh angles in your data. This means you can create and repurpose content over months, tapping into fresh stories long after the initial survey is done.
Ease of use
Let’s face it – while data tables and charts are wonderful, they’re not always user-friendly. Our Data 2 Story platform bridges the gap by converting survey data into structured narratives, making it easier for PR and marketing teams to create impactful assets without needing a statistics degree.

Find out more

In short, Data 2 Story doesn’t just help you understand survey data – it transforms it, breathing life into numbers and making the journey from data to story a whole lot easier.

It’s our way of putting data confidence into the hands of those who need it most, empowering them to create memorable, powerful, and accurate content with the assurance that the data is on their side.

In closing: a new chapter for Sapio Research

Our purpose has always been to make data accessible and valuable. With Data 2 Story, we’re taking that mission to the next level. Whether you’re looking to craft the next press release, a whitepaper, or just dig deeper into the survey’s insights, this platform is here to support you every step of the way.

For PR and marketing professionals who need fast, accurate, and actionable insights, Data 2 Story is your new best friend. With it, you can transform data into stories that resonate, inform and inspire in record time and with total confidence. After all, isn’t it time you felt as comfortable with data as we do?