‹ News

BAU, COVID-19 and Yes Minister

Business as usual for the Sapio team, with only international B2B telephone research put on hold so far and online holding up nicely.

The work Sapio carried out has given us clearer visibility on our customers views and perceptions. It has enabled our organisation to have an increased focus on the areas that really matter to our customers and to also celebrate the positive feedback that we received as part of the process

Richard Morgan
Head of Customer Experience

In need of insights?

Success story


Audience understanding and branding research to improve customer perceptions

Read more

Normally we’d prefer not to do any #SocialDistancing, but at the moment it’s probably best.  However, (and fortunately!) it’s still Business as Usual for the Sapio team.  We’re no strangers to working remotely and much of our work is online.

We wouldn’t normally make a big thing about providing fanatical service, but as we’ve recently had to decipher the meaning of ‘Are you BAU?’, we thought we’d let you know the state of play. 

  • Telephone research in Europe among business owners has had to be halted
  • Online response rates in the US seem to be down
  • F2F presentations have switched to video conferences
  • But globally one of our online sample providers has seen interview numbers 27.5% higher as compared to the same period last year – probably due to respondents having extra time on their hands due to self-isolation

Here’s hoping your family, friends and colleagues remain fit and healthy and Yes Minister hasn’t really got it right!

Let us know if we can help in whatever small way we can. And we’ll keep you posted when there are big changes to our work.

All the best,

The Sapio Research team

Get topical tips, insights and more delivered to your inbox

Be the first to know about the latest international business sentiments, behaviours and plans to stay one step ahead of your competition.