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Omnibus Surveys

Share survey set-up and operational costs with the other sponsoring companies to pay less.

Sapio research were a brilliant partner for our Electric is Now project, helping us hone the perfect survey to tap into UK consumers’ barriers, motivators and sources of influence when it comes to the purchase of electric vehicles. The resulting report has formed the linchpin of our agency’s new business strategy, with the accompanying launch event generating many leads, one of which has been converted into a piece of new business already!

Hannah Baker
Marketing and New Business Director
Foxtrot Papa Agency

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An omnibus survey works by incorporating questions from multiple clients onto a single survey which is run on a periodic basis. Incorporating your company’s market research into omnibus research provides you with a cost-effective route to a robust consumer audience, with results typically returned very quickly.

Paying to get on the omnibus allows you to share the survey set-up and operational costs with the other sponsoring companies who have also paid to have questions hosted on the omnibus, meaning you pay less. Just because the questions are all going to the same audience does not mean your question results are shared. Your questions and your results remain the exclusive property of your company.

Sapio Research’s offering is different from traditional omnibus market research, as you can start the survey whenever you’re ready.

As a full service market research company, we offer bespoke research projects at a competitive cost, negating the need for omnibuses. We can help with questionnaire design, analysis and reporting so that you get the most insightful and useful data from your research.