Thank you again so much for all of your tremendously hard and FAST work to secure us the research data in time, and to even get us your analysis deck earlier than we even anticipated! During that crazy sprint before the Christmas break being able to get extra thinking time to leverage the data was really appreciated.
With your help, we were able to successfully translate the findings to a finalised narrative and whitepaper outline pre-holidays, enabling the team to focus on finalising the whitepaper and supplementing it with case studies and quotes post holidays.
Success story
Audience understanding and branding research to improve customer perceptions – Equans
Case study excerpt
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Type
news
Marrying Creativity and Strategy – In conversation with Stefan Buss
Working with friends can be great for business.
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How do you like to classify yourself?
In this year’s census, for the first time, sexual orientation and gender identity were asked for and recorded.
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Emma’s virtual work experience
Getting work experience during lockdown doesn’t have to be like hitting your head against a brick wall.
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Business sentiment one year into the pandemic
To spot positive opportunities it’s important to keep a track of business sentiment. Less than a third of businesses have the same customer base today as they did before than the pandemic. That’s more pivoting than a ballerina!
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Sapio’s consumer arm launches its first charity giveaway
One sector that we feel could benefit greatly from market research is the third sector. 84% of charities reported a shortfall in their income last year – we want to help.
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Our Chosen Charities For 2020
The Sapio team have once again chosen a wide-ranging selection of worthy charities to donate to.
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news
Sapio launch new consumer research website – Opinipoll
The team at Sapio have developed a new website, Opinipoll, that allows research buyers quick access to consumer audiences.
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Elevate your brand and build your business – The Marketing Club’s 2nd Webinar
After its highly successful inaugural event – The Marketing Club came together again. Club members talked in a little more depth and answering questions about communications for sales.
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Work experience during lockdown
Four weeks into lockdown we reconsidered the freezing of this year’s work experience programme.
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Qualitative research in the new corona virus environment: issues and opportunities
Thoughts on how qualitative research might be impacted by the current coronavirus pandemic; issues, and opportunities.
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Current impact of Covid-19 on survey response rates and anticipating the future
Here’s my take on things that impact the research industry now and what you might need to consider when planning an opinion survey.
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