News

2025 research findings on how US tariffs will impact businesses in the UK, both in the short and long-term.

The story behind Sapio Research’s new AI platform

Understand the difference between data storytelling and data visualisation in market research, and why you should focus on creating powerful stories from your data.

In a world where data is abundant but understanding is rare, storytelling is essential to ensuring that your insights make a difference and inspire action.

Learn how to transform complex data into compelling narratives, and to make your insights more impactful and memorable for PR and marketing.

Addressing some of the most common barriers to conducting market research and the reality behind those myths, and why it’s time for you to escape data paralysis.

Read what fintech industry experts have to say about the latest current financial trends, based on the insights from Sapio Research’s Finance Pulse.

Learn why qualitative research is important to understand emotions and motives behind consumer decisions for your brand. Also explore different stages when you can deploy a qualitative research project.

Market research can have a hugely positive impact on how charities engage with and serve their clients, stakeholders and supporters, and we want to help!

Are you a decision maker or a marketing leader tasked with growing a business or a brand? If the answer is yes, then you’re likely to have already experienced at least one or two of these common roadblocks. So, when faced by such challenges, how fast can you overcome them? Here’s how you can leverage market & customer insights to get back on track and achieve your growth targets.

An experts’ round-up special for International Women’s day. You’ll find opinions from industry leaders on how to leverage data and research for greater inclusion and equity.

In 2023, B2B marketing continued to see a rapid shift towards innovation, data and automation/AI to provide a more personalised customer experience.  Five key trends emerged as pivotal for businesses aiming to gain a strategic edge. Those who mastered those trends had one thing in common – a great understanding of their customers and market, as well as the right insights to create customer-centric strategies.