Validating user preference to support new product launch.
We’re delighted to announce that Hibba Hussain joins us as employee number 1, having successfully completed her internship. Hibba will be helping us with scripting, funky data analysis and generally learning the world of insight creation.
Reviews are always part of the onboarding process so we thought it might be useful to share some of the conversations we had so that young people considering entering the world of market research can get a feel for what they might be stepping into. MRX is often a career overlooked in school talks, but its one of those professions where it definitely helps to have both your left and right brain working, and here’s why.
What was one thing you weren’t expecting?
At first I was surprised by the amount of projects you have to keep up with! But, I have since learnt that having an organised project filing system helps to keep track of what’s going on.
What was particularly interesting?
I’ve always been intrigued by how each stage of a market research project works, hence observing different stages of the projects is particularly interesting, whether that involves talking to a potential client on the phone, setting up questionnaires, telephone interviews, creating reports, writing grabbing headlines or going down to Kent to watch Jane present qualitative research to a client.
What have you enjoyed the most about working in a small boutique agency?
During these 5 months, I’ve got to work on a variety of different projects on a range of varied subjects and with an array of different clients. Some of which have involved digital transformation in manufacturing, the performance of estate agencies, consumers attitudes of showers, and social care providers headaches. The variety of such projects is what makes working at an agency appealing.
What has surprised you the most?
The importance of networking and its ability to drive business success always surprises me. During my first week I went to the ‘no wrong answers’ event by Sapio, where creative methods were used to help individuals learn more about each other, compelling people to share stories with complete strangers. Hearing about the opportunities that resulted from the event were fascinating.
What have you learnt?
I have learnt a plethora of skills since joining Sapio Research, from learning to use different software packages to learning how to use data to tell a story, as well as gaining some insight into how a market research company runs.