Like many organisations in many different sectors, charities are facing tougher times than ever.
According to Charities Aid Foundation’s latest report, UK charities are now more than ever in need of support. Their recent research highlighted a substantial decrease in donations (from £11.3 billion in 2020 to £10.7 billion in 2021), with cutbacks happening in response to the rising cost of living. Furthermore, the trend towards fewer people giving is now firmly established and the report found that one in eight donors are also considering cutting back on or reducing donations to charities.
The trends from 2021 have been exacerbated by the Cost of Living Crisis. In June 2023 the National Council of Volunteers (NCVO) launched its Time Well Spent report, concluding that in its current form volunteering is in decline. Around 40% of organisations asked noted a reduction in both the number of volunteering hours and the number of volunteers.
The stats are hard to ignore, and as many of our readers already know, we are passionate about helping those in the third sector and feel strongly about giving back to our community. With all of this in mind, we are delighted to announce that we are once again running our Charity Giveaway Campaign.
Why offer a piece of research?
There are countless reasons why we’re doing this. The first and main one is that research is an invaluable asset for any company, and we are in a position to offer our expertise to those who need it the most. These days, few good business-critical decisions are made without data-driven insight to ensure clarity and confidence. However, we know that not everyone has the means to access this insight, and often, they are the people working in the third sector including charities and not for profits.
Market research can have a hugely positive impact on how charities engage with and serve their clients, stakeholders and supporters, and we want to help!
We’d love to once again partner with a charity to make a difference together, so that we can reach more, raise more and help more.
All our research projects are tailored to the organisation, and this is no different. We appreciate that everyone is different and will work with the winning organisation to help them get the most out of their project.
“When we founded Sapio Research, we knew we wanted to do more than just the day-to-day business. If we were going to start our own company, we wanted to embrace the opportunity to give back to our communities.
At Sapio, this takes many different forms.
One of these is providing our research expertise and the valuable insight it gives to charities via our annual giveaway. We aim to provide charities with the research free of charge, so that they can access this service that they may otherwise be unable to budget for. And we are delighted to do so.
The hardest part is being unable to offer the research to all entrants, but as we grow, we plan to grow the giveaway so that we can help as many organisations as possible.”
Jess Bunce, Co-Founder and COO
For more information and to enter please visit our Charity Giveaway page.
Here are also a few examples of we supported the Charity Giveaway winner over the years:
Girlguiding UK is a UK charity dedicated to supporting girls aged 4-18, helping them to build their confidence and make a positive difference within their community. They won the 2023 Research Giveaway and worked with Sapio Research to understand their audience in order to inform strategic decisions. Through the survey, they sought to understand extracurricular activities girls aged 4-11 take part in, as well as uncovering concerns and future aspirations parents have for their daughters. The survey polled 1,000 parents that had daughters aged 4-11 across the UK from our panels. The research provided valuable insights to Girlguiding UK which is helping to inform their decision-making and grow the charity.
Peeps is a UK charity dedicated to supporting those affected by hypoxic-ischaemic encephalopathy (HIE). They won the 2022 Research Giveaway and worked with Sapio Research to measure the awareness of their charity and HIE. Through the survey, they also sought to gain an understanding of how they can best support those with HIE and how they can increase their reach. The survey polled 1,053 respondents across the UK from both our panels and Peeps’ own database. The research provided valuable insights to Peeps which has helped shape their three-year strategy and grow the charity. It has also helped in funding applications as it demonstrates the impact the charity has and the importance of the work to continue.
