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Marrying Creativity and Strategy – In conversation with Stefan Buss

Working with friends can be great for business.

The research project has been such a valuable tool, both for giving us the confidence to proceed and for bringing funders on-board. As a relatively young, small charity, market research at this scale is not something we’d engaged in before, but the insights delivered means we’re definitely considering it for future initiatives.

Louise Goulden
Founder & CEO
The Together Project

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Stefan Buss – Head of Customer Services at creative agency Storm 12 – share with Jane how original research gave them the edge during a pitch and made their client happy.

When a leading housebuilder wanted to expand to a new, younger audience, it became clear they needed help to understand this new segment. Storm 12, wanting to set itself apart from its competition at pitch stage, didn’t waste any time to suggest audience understanding market research straight away. They won the pitch and developed it into their largest account that year. 

What’s it like working with Sapio Research 

The client loved the combination of creativity and strategy, when we came on board to deliver an in-depth study of their new audience. 

Read all about it and learn how you go about establishing a mutually beneficial partnership watch Jane’s interview with Stefan here.